This post I'm researching the profit teams and companies which get the word out there so that the fans now where the formal (sorted) festivals and gigs are and also the selling market which consists of selling their albums bu different media.
Looking through research on the Internet this is media marketing all ready, it shows me the relationship of the power of music can provide, so newspapers and articles and critics can either broadcast their opinions, if their professional bbc.co.uk news is they are semi professional (student at uni) they blog it and show links on large social networks such as facebook,twitter,bebo, netlog etc. And if they just want to bring their opinions across then it will be blogged or commented on the fan base page e.g. someone can say "you were amazing last night worth the money" to the killers or muse fan base etc.
COMPANIES UPON MARKETING MUSIC;
Unsurprisingly, new companies have emerged that are intent on profiting from the increasing desperation of artists and start-up record labels, in the same way that modelling agencies prey on young, naive hopefuls.
A really good example is that the average person will have a phone today (mostly teenage) and the biggest phone network "O2" have been involved with to promote their companies but also the music business that they are supporting;
O2 priority has started in the last 8 months, this consists in the music industry advertising mainstream bands and giving out chances to win tickets e.g. on TV they are advertising foo fighters playing at the Milton bowl, this increases advertisement to music as o2 advertise their network while foo fighters are being advertised as well so both companies benefit from income of money.
Also promoting now O2 academy this lets up-coming bands and middle listed bands play around these facilities, from Leeds to Bristol to Nottingham to Birmingham to even my local city Leicestershire.
All sorts of bands and artist of different style play at these from plan b to B.o.B to bowling for soup, this boosts popularity for them bands to get more support and money to upgrade and keep their band.
In mainstream concepts in Birmingham the LG arena is used for high listed band how i no this is that I went to watch Paramore last night but other bands such as Katy perry to pixxee lott plays so its not just national bands it European bands as well, more fans come and see and more money is raised LG arena to hire out bands to play, so the band and LG arena benefit from income. And I gotta make a cover for CD, merchandise is sold at every venue to profit the band and shows the increasing numbers of performance and popularity to the band.
An example of advertisement in the O2 academy is;
http://www.o2academyleeds.co.uk/
Also o2 academy's are based near university campus, as students will have money and want to endure entertainment at night time and get a break away from reality they can endure their favourite bands, this is also good for placement as they are city's and people from a distance can google map or 'sat nav' or 'tom tom' the address to get there as well or even o2 does a sat nav built into phones!
How this advertisement is born is 1st advertisements or shows off the TV - e.g. X factor has live bands on the Sunday night and links to mainstream e.g. Rhianna has played a live show which leads onto the 2ND element. People watching either go on the Internet on computer or even phones now to comment and chat about the live performance which increases the fan base more which lead into more elements.
Next the artist themselves will comment on their performance on their own twitter which fan follows or higher responses interviews which can be watched on certain channels on TV e.g. reading festivals interviews (sky or red button on free view), but even more higher elements can go on, radio one (biggest world wide radio marketing company) has live performances on the radio and interviews with bands and artist which grows their profit and the bands advertisement, also now webcam are used in the studio so brings more entertainment of reactions of the artists and DJ presenters, it gives an more visual benefit for fans and shows a promotion in technology in the radio stations performance, you can watch them live or recorded, this also applies to live performances from their festival (radio ones big weekend) which is on their official website or their rights to up coming events - http://www.bbc.co.uk/radio1/events/
Radio is the mother of advertisement band can be advertised from past events either shown on the events list to being spoken by a personal DJ to being on the homepage which an article of their success in the music industry, but the main place to is in the top 40 charts as listed one there , radio one have right to the UK top 40 and shows an interactive charts so that fans can listen to their daily favourtited and loved bands, this can be found on the homepage - http://www.bbc.co.uk/radio1/. Also radio one advertises up coming gigs but mostly it the individual venues that advertise the band, they will pay for the band and then posters or facebook quotes will be spoken on the Internet to advertise their offers or even their own website. Also before fans going in to watch their bands staff come round asking customers if they wants daily updates of band playing at there place. But YouTube is like the radio as well in our days, all the newest music videos can be shown and even copy and pasted in personal post on twitter or facebook so yet again this increasing Internet tabbed links of progressed music videos and music video shows the feelings of the band emotions through the video and shows their family of lyrics and albums which fans subscribe to or can leave comments below the video, in the comment can advertise gigs or related bands so every band benefits to improve or people looking at ferminilar bands and if your a member it recommends music videos for the person to watch which consists of un signed bands or artists having a chance and shows how popular they are as it being presented in this element.
The next biggest advertisement is TV new channels can show highlights from festivals to high populated TV shows (X factor, MTV awards).
To start playing at national venues they will have to been signed by global companies and management, e.g. Paramore were originally supposed to come out on Atlantic Records but the label's marketing department decided it would be better for the image of the band to not have them attached to a major label. They instead released their music through a cooler niche label in Fueled by Ramen. Head of Warner Music Group.
When bands or artists go global they will go to global TV channels MTV awards to Britain awards and certain main bands will be nominated by the public to will the best album award of the year etc.
This increases TV advertisement and music industry as live performances will be shown again and fans can pay for tickets to watch.
After that the lime light shines on the bands or artists, they will play at big venues all over the world from Wembley stadium in London to Madison square gardens in New York and they will be advertised in magazine and albums on itunes and in local stores such as Virgin stores as virgin is the largest promotion for the music industry and also advertised on TV.
How this helps me is that is shows the scale factor of performance in music today and the power of advertisement in bands or artist to get to where they are now. Also it covers the range of popularity in research and back up's any issues that people question me to do this this related theme.
Also it shows how my advertisment can show populairty with use of internal or external uses of media.
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