In this post I am looking for hints and elements that could help me make a successful front colour.
From researching all the resources towards my final design I found that the colours white, black, and red are the most affective for mine.
I no this because the photo that I can do can be black and white, its good because it will link to the emotions used in the music video and bring of a dark atmosphere which the music video indicated.
The red indicates the parts of blood and anger which is yet again good for my screen.
All these together can keep the picture simple to read and the fonts I think will come to the best use as these colours are all primary.
RED: Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye. So red tone of colour can be dull or light but still show the emotion if it was dark red blood, light red mist or atmosphere of the background maybe. Words come under love, socialism, blood, Christmas, danger socialism and danger are useful catchphrases.
BLACK:Black is the color of objects that do not emit or reflect light in any part of the visible spectrum; they absorb all such frequencies of light. Although black is sometimes described as an "achromatic", or hueless, color, in practice it can be considered a color, as in expressions like "black cat" or "black paint". It very clear for audience and reacts like a background which is good for mise en scene and blending it in with the white. It can indicate silence, death, mystery,fear, power which all these words are useful for my moodboard.
WHITE:White is a color, the perception which is evoked by light that stimulates all three types of color sensitive cone cells in the human eye in nearly equal amounts and with high brightness compared to the surroundings. A white visual stimulation will be void of hue and grayness. Words variations come under; aryan, brave, purity, nobility, softness, emptiness, God, knowledge, lack, snow, ice, heaven, Caucasian, peace, life, clean, air, sunlight, surrender, clouds, frost. Again a mixture upon emotions.
So most of my colours come under the terms of anger danger and emotional outlooks which the audience address it as stereotypically so this has influenced me to use these colours.
Tuesday, 30 November 2010
Monday, 29 November 2010
Simple steps to a simple success.
In this post I was looking on smiths blog and came across a level 4 digi pack. So I wanted to look at their cover and annotate their progress and what the exam board expects, and what ideas I can get from it.
This gives a more comfortable take upon my whole digi pack. This is what I annotated:
So looking from this piece of work I have found the main elements that construct and make a level 4 piece of work.
This gives a more comfortable take upon my whole digi pack. This is what I annotated:
So looking from this piece of work I have found the main elements that construct and make a level 4 piece of work.
What does a digi pack consist of?
In this post I am researching what a digi pack requires throughout and what I need to do to make a successful outcome; (the blue are the main points and the red writing is my comments back).
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
So this shows the typical layout which I need to do, the capacity has a large range and every cover will have to have different techniques into them so I need to plan out a layout of what needs to go in each individual page e.g. front cover , back cover etc.
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
This shows how the structure is put together and what I need to do to make the layout not illegal and what is needed for evidence to show it. Also I can now look at certain digipacks from different styles of companies and look and their ideas and see if any link to my themed song.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
This shows what materials and management is needed, as our school don't have the major resources I will have to link and make it to the best outcome, a made up company. But this shows me what I need to put to make it in an professional aspect.
Also it tells me what digi-packs are used for, my target will be the CD single but I got to make an album. So maybe the front cover can advertise a link to a single release with my main artist on the front and title of the album and band and the rest like the back and middle and to combine them together. The materials and resources that I will have to use is simple plain paper for sketches or photo shop as it's more advanced than a simple sketch. I want to do a drawing but the thing is will it suite the whole themed layout, but I could scan the sketch in and edit it with photo shop to make give it more edge and impact and does it live up to it's name? So I need to research that as well. ]
So overall this shows me a structured layout of what tasks I need to do to layout my digi pack.
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
So this shows the typical layout which I need to do, the capacity has a large range and every cover will have to have different techniques into them so I need to plan out a layout of what needs to go in each individual page e.g. front cover , back cover etc.
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
This shows how the structure is put together and what I need to do to make the layout not illegal and what is needed for evidence to show it. Also I can now look at certain digipacks from different styles of companies and look and their ideas and see if any link to my themed song.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
This shows what materials and management is needed, as our school don't have the major resources I will have to link and make it to the best outcome, a made up company. But this shows me what I need to put to make it in an professional aspect.
Also it tells me what digi-packs are used for, my target will be the CD single but I got to make an album. So maybe the front cover can advertise a link to a single release with my main artist on the front and title of the album and band and the rest like the back and middle and to combine them together. The materials and resources that I will have to use is simple plain paper for sketches or photo shop as it's more advanced than a simple sketch. I want to do a drawing but the thing is will it suite the whole themed layout, but I could scan the sketch in and edit it with photo shop to make give it more edge and impact and does it live up to it's name? So I need to research that as well. ]
So overall this shows me a structured layout of what tasks I need to do to layout my digi pack.
Wednesday, 24 November 2010
Layout of the poster provided
Looking from magazines that i tend to read KERRNAG magazine falls upon the impact that I want to advertise my music in.
OK it's not what I thought either due to mainstream compared but mainstream is mostly tended with trance pop and pop etc, kele runs under the influence of mainstream due to his band and also the person who he represents himself which is the main key of which exact genre you fall in.
Looking at me I have red hair, sharp facial features and the fashion I where is mainstream rock and indie, but it can get away with the genre I want to express.
I chosen KERRANG as it's an 'in your face' magazine and the fonts are funky and bright and stands out, also artist look and dress like me which I can find good example and elements in.
OK it's not what I thought either due to mainstream compared but mainstream is mostly tended with trance pop and pop etc, kele runs under the influence of mainstream due to his band and also the person who he represents himself which is the main key of which exact genre you fall in.
Looking at me I have red hair, sharp facial features and the fashion I where is mainstream rock and indie, but it can get away with the genre I want to express.
I chosen KERRANG as it's an 'in your face' magazine and the fonts are funky and bright and stands out, also artist look and dress like me which I can find good example and elements in.
This magazine holds the mainstream artist's and bands to rock / indie / and hard trance / drum and bass grime e.g. paramore, the killers, hadokeun.
Kele tenderoni would fall under the drum and bass and grime aspects as no instruments are placed and also the slow bassy beat that's involved. My song have similar beats to pendulum and sub focus which are advertised in this poster and are signed on to KERRANG as well for their progress in the music industry.
This is the basic layout of every week showing the front cover;
As you can see the display page consist of the main band that KERRANG have interviewed or the photo and sub heading shows they have progressed in their own work, in my one it will be like 'noting but echoes breakthrough!'
Also to make it look like a well designated and chosen advertisement in the background it has to present the magazine title, genre, and mise en scene, the mise en scene is well place the main in middle and then covering up with offers and other bands and weekly news which I could do. I shall use the 3 colour code, the colour that I will use is red,green, and black, these colour revolve around energetic and a dark expression, exactly my narrartive in the music video.
And also it links to my hair and my characters hair (red and black).
I will have my artist / band name in the center with a photo of me and my other character within the film holding three Cd's.
The sub heading will be on the ctachphrases of an breakthorugh in the UK, will they live up to there family members?
Also I want to include a more detailed aspect towards my brand name and advertisment by doing this sort of method;
I am going to use exactly the same format of this using my three coloured code the sub heading font will be red and probably a graffiti type of text again. The photo will be me and my character face to face with an aggressive face, these addresses the mood of our album and gives a stereotype towards what kind of artist I am.
And last but not least below will be a description of interviewing us and our answers upon it (maybe look back in research in music to find answers).
Monday, 22 November 2010
Reserching into ablum covers:
After all the music video we have to make an album cover.
It has to be a 6 sided digi pack on which song I am advertising. This must involve my artists name, the title of the album, and also on the spine the name, the whole digi pack has to be connected all into one story so focusing on my style due to colours,slogans, photo placement will be crucial throughout!
Looking for starters I wanted to look at kele's main cover of his album;
The album consists of black and white so it brings out the detainment in the artist and the light and shadows reflects of the tone in the body giving him a more dominant image.
The title of the song links it meaning very well, he looks like a boxer with elements of the white tape around his hands and the clothes that he is wearing. Look at his body language he's getting ready before he goes into a match, with him holding his head down it shows that he is thinking. The hair style gives a very board stereotype of a common boxer e.g. Daivd haye is like a replica to Kele in this photo.
The chair is good for isolating the shot and the make and style of the chair makes him look commended in his own environment and makes the atmosphere more cold and lifeless. And just because it a chair it's single and noting else in the background is getting into the way. The black and white is used to hide the face of the character and the shadow use his emotions to express his image and scenery.
The obnly problem is I find this album cover boring to the age range I want to select which is the teenage asepcts.
It good for my song and artists name as it's bring of ideas of dark performances, I might use the same method of placement but either I want a energetic but negative outcome or something like this.
The prodigy has the same taste compared to my beat of my music video as I mentioned in recent posts so it already has a good connection.
Right at the start of my video my facial expressions are the same jester and method also. The black and white brings out like a robotic and demon kind of effect maybe using the colour of red for the face could bring out more graphical connotations. The text placement and style is easy to wack on as well maybe a wrapped kind of effect or a graffiti styled to bring of the expression of the bands performance and genre that is taken upon.
And listening to their songs and whole album it relate to this front cover which I need to take into consideration.
So overall this album cover is an perfect example of eliminating and development for my front cover.
It has to be a 6 sided digi pack on which song I am advertising. This must involve my artists name, the title of the album, and also on the spine the name, the whole digi pack has to be connected all into one story so focusing on my style due to colours,slogans, photo placement will be crucial throughout!
Looking for starters I wanted to look at kele's main cover of his album;
The album consists of black and white so it brings out the detainment in the artist and the light and shadows reflects of the tone in the body giving him a more dominant image.
The title of the song links it meaning very well, he looks like a boxer with elements of the white tape around his hands and the clothes that he is wearing. Look at his body language he's getting ready before he goes into a match, with him holding his head down it shows that he is thinking. The hair style gives a very board stereotype of a common boxer e.g. Daivd haye is like a replica to Kele in this photo.
The chair is good for isolating the shot and the make and style of the chair makes him look commended in his own environment and makes the atmosphere more cold and lifeless. And just because it a chair it's single and noting else in the background is getting into the way. The black and white is used to hide the face of the character and the shadow use his emotions to express his image and scenery.
The obnly problem is I find this album cover boring to the age range I want to select which is the teenage asepcts.
It good for my song and artists name as it's bring of ideas of dark performances, I might use the same method of placement but either I want a energetic but negative outcome or something like this.
But in today's aspect teenagers aim mostly at moveing imagery and scenery (looking from research and marketing)
A good example for energetic and busy but negative album is this;
The prodigy has the same taste compared to my beat of my music video as I mentioned in recent posts so it already has a good connection.Right at the start of my video my facial expressions are the same jester and method also. The black and white brings out like a robotic and demon kind of effect maybe using the colour of red for the face could bring out more graphical connotations. The text placement and style is easy to wack on as well maybe a wrapped kind of effect or a graffiti styled to bring of the expression of the bands performance and genre that is taken upon.
And listening to their songs and whole album it relate to this front cover which I need to take into consideration.
So overall this album cover is an perfect example of eliminating and development for my front cover.
Friday, 19 November 2010
Fliming diary
Nov Monday 1st Nov: Today went really well, structured great and people where on time, done all the internal shoots as was dark around 5:15pm. Things I could of done better is re take shots 3 times.
Nov Tuesday 2nd Nov:
Fairly alright some shots ended up laughing and had to wait for about half an hour to calm down, overall got scene 1,3,4 done =)
Nov Wednesday 3rd Nov: Very good day well structured and done it quick of the mark took bout hour, got all my shots and ready to edit tomorrow as have the whole day off =).
Sunday 21st Nov: Went to rubbish, I was ill and my friend had to go somewhere due to family concerns, so what we are going to do is spilt the final into section and do the internal 1st and external second.
Monday 22nd Nov: Looking positive with all of the internal criteria tonight, so be fairly good, the problem tonight is that one of my people is coming about 6ish but I got until midnight if we have to go on as deadline is this Friday.
Tuesday 23rd Nov: Very good as alot of problems occurred. Our main actor in the draft version had panto rehearsals so he could not do the music video. We had a major problem, as I dyed my hair red and linked to the mise en scene me and my other actor though I would be suitable for addressing and taking the role of the lead singer. I had confidence already because of the lip syncing with mike and josh. Myself and Chris (other actor) finished off all the work and ready to import on emac, I just had to press play, position myself and do the scene.
Also my cousin agreed to being the main boss for the interview, with his height and age he was perfect for being a dominant role model.
Overall it took 2 hours but felt like 1 very happy that it was all done on this day.
PHOTOS FOR EVIDENCE OF FILMING:
This is me placing the camera around the scene of Chris walking in the kitchen. We were debating on weather having the camera at this angle or weather to have it facing the other way.
Where I was was a tight squeeze to do it and also broke the 180 turn rule so we decided to place the camera where the direction of the photo has been taken.
Remember this photo well. Was on the Sunday date, stressed out and ended up pointing and ordering my actor around as he was lacking motivation. I was pointing to indicate that he should be there and apply to my autocratic performance of instructing him.
Overall he obeyed and we finished the scene in 50 minutes.
This was on the 1st day of recording, I was debating either to have the camera low and close. But my actor Chris and James (taking photos) said that it would be better to have it low but mid shot so I could get the full body language of him getting out of bed.
We kept clothes on the floor so the character looked messy and didn't care about his hygiene.
TV and xbox in background was fine as linked to a typical teenage / young adult room and cant hardly see them so mise en scene was used best to ability.
We agreed to keep the posters as they are rock and the genre of music can show energetic anger and negative impulse.
Last but not least the shots of my actor coming out of bedroom and out the stairs, from this point we decided it was too tight and came up as close up's so I decided to stand on top of my cupboard just behind me and do a overhead pan shot as you can see in the final version.
This was on the last day. And the door in the background was closed and door removed for mise en scene purposes.
Nov Tuesday 2nd Nov:
Fairly alright some shots ended up laughing and had to wait for about half an hour to calm down, overall got scene 1,3,4 done =)
Nov Wednesday 3rd Nov: Very good day well structured and done it quick of the mark took bout hour, got all my shots and ready to edit tomorrow as have the whole day off =).
Sunday 21st Nov: Went to rubbish, I was ill and my friend had to go somewhere due to family concerns, so what we are going to do is spilt the final into section and do the internal 1st and external second.
Monday 22nd Nov: Looking positive with all of the internal criteria tonight, so be fairly good, the problem tonight is that one of my people is coming about 6ish but I got until midnight if we have to go on as deadline is this Friday.
Tuesday 23rd Nov: Very good as alot of problems occurred. Our main actor in the draft version had panto rehearsals so he could not do the music video. We had a major problem, as I dyed my hair red and linked to the mise en scene me and my other actor though I would be suitable for addressing and taking the role of the lead singer. I had confidence already because of the lip syncing with mike and josh. Myself and Chris (other actor) finished off all the work and ready to import on emac, I just had to press play, position myself and do the scene.
Also my cousin agreed to being the main boss for the interview, with his height and age he was perfect for being a dominant role model.
Overall it took 2 hours but felt like 1 very happy that it was all done on this day.
PHOTOS FOR EVIDENCE OF FILMING:
This is me placing the camera around the scene of Chris walking in the kitchen. We were debating on weather having the camera at this angle or weather to have it facing the other way.Where I was was a tight squeeze to do it and also broke the 180 turn rule so we decided to place the camera where the direction of the photo has been taken.
Remember this photo well. Was on the Sunday date, stressed out and ended up pointing and ordering my actor around as he was lacking motivation. I was pointing to indicate that he should be there and apply to my autocratic performance of instructing him.Overall he obeyed and we finished the scene in 50 minutes.
This was on the 1st day of recording, I was debating either to have the camera low and close. But my actor Chris and James (taking photos) said that it would be better to have it low but mid shot so I could get the full body language of him getting out of bed.We kept clothes on the floor so the character looked messy and didn't care about his hygiene.
TV and xbox in background was fine as linked to a typical teenage / young adult room and cant hardly see them so mise en scene was used best to ability.
We agreed to keep the posters as they are rock and the genre of music can show energetic anger and negative impulse.
Last but not least the shots of my actor coming out of bedroom and out the stairs, from this point we decided it was too tight and came up as close up's so I decided to stand on top of my cupboard just behind me and do a overhead pan shot as you can see in the final version.This was on the last day. And the door in the background was closed and door removed for mise en scene purposes.
Wednesday, 17 November 2010
Is there any point in 'buying' your fans?
This post I'm researching the profit teams and companies which get the word out there so that the fans now where the formal (sorted) festivals and gigs are and also the selling market which consists of selling their albums bu different media.
Looking through research on the Internet this is media marketing all ready, it shows me the relationship of the power of music can provide, so newspapers and articles and critics can either broadcast their opinions, if their professional bbc.co.uk news is they are semi professional (student at uni) they blog it and show links on large social networks such as facebook,twitter,bebo, netlog etc. And if they just want to bring their opinions across then it will be blogged or commented on the fan base page e.g. someone can say "you were amazing last night worth the money" to the killers or muse fan base etc.
COMPANIES UPON MARKETING MUSIC;
Unsurprisingly, new companies have emerged that are intent on profiting from the increasing desperation of artists and start-up record labels, in the same way that modelling agencies prey on young, naive hopefuls.
A really good example is that the average person will have a phone today (mostly teenage) and the biggest phone network "O2" have been involved with to promote their companies but also the music business that they are supporting;
O2 priority has started in the last 8 months, this consists in the music industry advertising mainstream bands and giving out chances to win tickets e.g. on TV they are advertising foo fighters playing at the Milton bowl, this increases advertisement to music as o2 advertise their network while foo fighters are being advertised as well so both companies benefit from income of money.
Also promoting now O2 academy this lets up-coming bands and middle listed bands play around these facilities, from Leeds to Bristol to Nottingham to Birmingham to even my local city Leicestershire.
All sorts of bands and artist of different style play at these from plan b to B.o.B to bowling for soup, this boosts popularity for them bands to get more support and money to upgrade and keep their band.
In mainstream concepts in Birmingham the LG arena is used for high listed band how i no this is that I went to watch Paramore last night but other bands such as Katy perry to pixxee lott plays so its not just national bands it European bands as well, more fans come and see and more money is raised LG arena to hire out bands to play, so the band and LG arena benefit from income. And I gotta make a cover for CD, merchandise is sold at every venue to profit the band and shows the increasing numbers of performance and popularity to the band.
An example of advertisement in the O2 academy is;
http://www.o2academyleeds.co.uk/
Also o2 academy's are based near university campus, as students will have money and want to endure entertainment at night time and get a break away from reality they can endure their favourite bands, this is also good for placement as they are city's and people from a distance can google map or 'sat nav' or 'tom tom' the address to get there as well or even o2 does a sat nav built into phones!
How this advertisement is born is 1st advertisements or shows off the TV - e.g. X factor has live bands on the Sunday night and links to mainstream e.g. Rhianna has played a live show which leads onto the 2ND element. People watching either go on the Internet on computer or even phones now to comment and chat about the live performance which increases the fan base more which lead into more elements.
Next the artist themselves will comment on their performance on their own twitter which fan follows or higher responses interviews which can be watched on certain channels on TV e.g. reading festivals interviews (sky or red button on free view), but even more higher elements can go on, radio one (biggest world wide radio marketing company) has live performances on the radio and interviews with bands and artist which grows their profit and the bands advertisement, also now webcam are used in the studio so brings more entertainment of reactions of the artists and DJ presenters, it gives an more visual benefit for fans and shows a promotion in technology in the radio stations performance, you can watch them live or recorded, this also applies to live performances from their festival (radio ones big weekend) which is on their official website or their rights to up coming events - http://www.bbc.co.uk/radio1/events/
Radio is the mother of advertisement band can be advertised from past events either shown on the events list to being spoken by a personal DJ to being on the homepage which an article of their success in the music industry, but the main place to is in the top 40 charts as listed one there , radio one have right to the UK top 40 and shows an interactive charts so that fans can listen to their daily favourtited and loved bands, this can be found on the homepage - http://www.bbc.co.uk/radio1/. Also radio one advertises up coming gigs but mostly it the individual venues that advertise the band, they will pay for the band and then posters or facebook quotes will be spoken on the Internet to advertise their offers or even their own website. Also before fans going in to watch their bands staff come round asking customers if they wants daily updates of band playing at there place. But YouTube is like the radio as well in our days, all the newest music videos can be shown and even copy and pasted in personal post on twitter or facebook so yet again this increasing Internet tabbed links of progressed music videos and music video shows the feelings of the band emotions through the video and shows their family of lyrics and albums which fans subscribe to or can leave comments below the video, in the comment can advertise gigs or related bands so every band benefits to improve or people looking at ferminilar bands and if your a member it recommends music videos for the person to watch which consists of un signed bands or artists having a chance and shows how popular they are as it being presented in this element.
The next biggest advertisement is TV new channels can show highlights from festivals to high populated TV shows (X factor, MTV awards).
To start playing at national venues they will have to been signed by global companies and management, e.g. Paramore were originally supposed to come out on Atlantic Records but the label's marketing department decided it would be better for the image of the band to not have them attached to a major label. They instead released their music through a cooler niche label in Fueled by Ramen. Head of Warner Music Group.
When bands or artists go global they will go to global TV channels MTV awards to Britain awards and certain main bands will be nominated by the public to will the best album award of the year etc.
This increases TV advertisement and music industry as live performances will be shown again and fans can pay for tickets to watch.
After that the lime light shines on the bands or artists, they will play at big venues all over the world from Wembley stadium in London to Madison square gardens in New York and they will be advertised in magazine and albums on itunes and in local stores such as Virgin stores as virgin is the largest promotion for the music industry and also advertised on TV.
How this helps me is that is shows the scale factor of performance in music today and the power of advertisement in bands or artist to get to where they are now. Also it covers the range of popularity in research and back up's any issues that people question me to do this this related theme.
Also it shows how my advertisment can show populairty with use of internal or external uses of media.
Looking through research on the Internet this is media marketing all ready, it shows me the relationship of the power of music can provide, so newspapers and articles and critics can either broadcast their opinions, if their professional bbc.co.uk news is they are semi professional (student at uni) they blog it and show links on large social networks such as facebook,twitter,bebo, netlog etc. And if they just want to bring their opinions across then it will be blogged or commented on the fan base page e.g. someone can say "you were amazing last night worth the money" to the killers or muse fan base etc.
COMPANIES UPON MARKETING MUSIC;
Unsurprisingly, new companies have emerged that are intent on profiting from the increasing desperation of artists and start-up record labels, in the same way that modelling agencies prey on young, naive hopefuls.
A really good example is that the average person will have a phone today (mostly teenage) and the biggest phone network "O2" have been involved with to promote their companies but also the music business that they are supporting;
O2 priority has started in the last 8 months, this consists in the music industry advertising mainstream bands and giving out chances to win tickets e.g. on TV they are advertising foo fighters playing at the Milton bowl, this increases advertisement to music as o2 advertise their network while foo fighters are being advertised as well so both companies benefit from income of money.
Also promoting now O2 academy this lets up-coming bands and middle listed bands play around these facilities, from Leeds to Bristol to Nottingham to Birmingham to even my local city Leicestershire.
All sorts of bands and artist of different style play at these from plan b to B.o.B to bowling for soup, this boosts popularity for them bands to get more support and money to upgrade and keep their band.
In mainstream concepts in Birmingham the LG arena is used for high listed band how i no this is that I went to watch Paramore last night but other bands such as Katy perry to pixxee lott plays so its not just national bands it European bands as well, more fans come and see and more money is raised LG arena to hire out bands to play, so the band and LG arena benefit from income. And I gotta make a cover for CD, merchandise is sold at every venue to profit the band and shows the increasing numbers of performance and popularity to the band.
An example of advertisement in the O2 academy is;
http://www.o2academyleeds.co.uk/
Also o2 academy's are based near university campus, as students will have money and want to endure entertainment at night time and get a break away from reality they can endure their favourite bands, this is also good for placement as they are city's and people from a distance can google map or 'sat nav' or 'tom tom' the address to get there as well or even o2 does a sat nav built into phones!
How this advertisement is born is 1st advertisements or shows off the TV - e.g. X factor has live bands on the Sunday night and links to mainstream e.g. Rhianna has played a live show which leads onto the 2ND element. People watching either go on the Internet on computer or even phones now to comment and chat about the live performance which increases the fan base more which lead into more elements.
Next the artist themselves will comment on their performance on their own twitter which fan follows or higher responses interviews which can be watched on certain channels on TV e.g. reading festivals interviews (sky or red button on free view), but even more higher elements can go on, radio one (biggest world wide radio marketing company) has live performances on the radio and interviews with bands and artist which grows their profit and the bands advertisement, also now webcam are used in the studio so brings more entertainment of reactions of the artists and DJ presenters, it gives an more visual benefit for fans and shows a promotion in technology in the radio stations performance, you can watch them live or recorded, this also applies to live performances from their festival (radio ones big weekend) which is on their official website or their rights to up coming events - http://www.bbc.co.uk/radio1/events/
Radio is the mother of advertisement band can be advertised from past events either shown on the events list to being spoken by a personal DJ to being on the homepage which an article of their success in the music industry, but the main place to is in the top 40 charts as listed one there , radio one have right to the UK top 40 and shows an interactive charts so that fans can listen to their daily favourtited and loved bands, this can be found on the homepage - http://www.bbc.co.uk/radio1/. Also radio one advertises up coming gigs but mostly it the individual venues that advertise the band, they will pay for the band and then posters or facebook quotes will be spoken on the Internet to advertise their offers or even their own website. Also before fans going in to watch their bands staff come round asking customers if they wants daily updates of band playing at there place. But YouTube is like the radio as well in our days, all the newest music videos can be shown and even copy and pasted in personal post on twitter or facebook so yet again this increasing Internet tabbed links of progressed music videos and music video shows the feelings of the band emotions through the video and shows their family of lyrics and albums which fans subscribe to or can leave comments below the video, in the comment can advertise gigs or related bands so every band benefits to improve or people looking at ferminilar bands and if your a member it recommends music videos for the person to watch which consists of un signed bands or artists having a chance and shows how popular they are as it being presented in this element.
The next biggest advertisement is TV new channels can show highlights from festivals to high populated TV shows (X factor, MTV awards).
To start playing at national venues they will have to been signed by global companies and management, e.g. Paramore were originally supposed to come out on Atlantic Records but the label's marketing department decided it would be better for the image of the band to not have them attached to a major label. They instead released their music through a cooler niche label in Fueled by Ramen. Head of Warner Music Group.
When bands or artists go global they will go to global TV channels MTV awards to Britain awards and certain main bands will be nominated by the public to will the best album award of the year etc.
This increases TV advertisement and music industry as live performances will be shown again and fans can pay for tickets to watch.
After that the lime light shines on the bands or artists, they will play at big venues all over the world from Wembley stadium in London to Madison square gardens in New York and they will be advertised in magazine and albums on itunes and in local stores such as Virgin stores as virgin is the largest promotion for the music industry and also advertised on TV.
How this helps me is that is shows the scale factor of performance in music today and the power of advertisement in bands or artist to get to where they are now. Also it covers the range of popularity in research and back up's any issues that people question me to do this this related theme.
Also it shows how my advertisment can show populairty with use of internal or external uses of media.
Friday, 12 November 2010
Final thought and changes towards my final Design
This lesson I watched my music video 3 times but I looked for errors within my music video, to be honest I found quite a few issues this is what it came across;
So now I'm addressing my conscience towards being a demon aspect, how I'm going to do this is do a shot of him shaking his head but speed up transition and at my house I have a light which dims so I can use that for the lighting affect.
Also every shot I do I gonna have the hero being more aggression in body language and speech to address him as the dominant person and overpowers the villain.
It will build up throughout until the villain realises that he's getting helped by this demon / conscience, at first the audience will think negative of the heroes but in the end he will turn out positive.
This shows the relationship of the hero and villain, the dark night and thunderstorm link the emotion of the characters and anger and makes it more affective and tense. Obviously this is too long, but just the villain getting in the car, the car stating, the argument and then crash it should be no longer than 30 seconds which make my music video 5 minutes and not too long for the audience and bores them.
For the key frame a scene of him standing at a grave needs to be used throughout the film, it jumps back to him at the graveyard but with different clothes just staring showing that the girl is dead from the car crash and shows his dilemma in life which has made him worse and the conscience is the background staring at the villain saying you need to change who you are. The last shot will show him throwing down flowers or ripping up a sheet of paper like the interview and then skips to him raging in the house and slowly turning into a positive character, this is the best method as it shows the heroes conscience emotions and bonds into the villain turning him so throwing stuff and banging tables shows his turning and then the sheet of paper of him writing shows his turn around.
But looking at this video I could make it more aggressive and powerful, I could have the character walking out the pub drunk and harassing another person (me) and then punching him and use the same affect as this, this will be used instead of the park scene and keep flashing back scenes as he's falling to the ground and then the eye transition to the graveyard.
- At start I want the narrative to be show in full detail so maybe a interval will help, a 20 second scene that will show the actions the villain is held reasonable for after crash it skips into the song and 1st scene.
- 1st scene needs to shot again but the character more cold and lip sync needs to be perfect, also the curtains needs to be drawn or change into a really dark room with just a light, makes the atmosphere more tense.
- 00:26 - 00:28 character needs to show the anger maybe fast shakes of head and evil eyes this video below of Robbie Williams shows the perfect solution;
So now I'm addressing my conscience towards being a demon aspect, how I'm going to do this is do a shot of him shaking his head but speed up transition and at my house I have a light which dims so I can use that for the lighting affect.
Also every shot I do I gonna have the hero being more aggression in body language and speech to address him as the dominant person and overpowers the villain.
It will build up throughout until the villain realises that he's getting helped by this demon / conscience, at first the audience will think negative of the heroes but in the end he will turn out positive.
- When getting out of bed and going downstairs needs to be alot more skecty and clear, getting out of bed is OK but I don't think its that realistic when changing clothes, at the door frame coming out of the room it needs to start then. Also the lighting and stairs was a major problem, it did not look realistic and did not go to the beat. So we will re shoot that part again but I will put lamps underneath the camera showing more light so my villain is clear to see.
- Mise en scene in scene 2 was 'over busy' due to peoples comment, they like the setting but things such as chairs up on the table, and in the mirror there's a washing basket, the 99 shirt near the front door, and last tenderoni shot there a plant and food in the background. so it over does and ruins the narrative, it would be good if the lyrics linked to a party life.
- The interview was not realistic at all and did not work, because of the time of deadlines we just had to find a room and shoot, the actions in the interview where perfect but the setting and costumes where out of place. As I'm in there wearing a cage fighting jacket is simply does not have any meanings to an interview, the person hiring the villain needs to be more dominating in clothes and kind of be-littles him and makes him the down grade to working class. The mise en scene just needs to be a room with a calm mood white, blue, or cream walls. Also I need to be changed for another character as I'm too young the character needs to be older to represent like he been in business for long. If it was to be perfect sharp face, big body posture, motionless expect towards job.
- I think to make the narrative more affective and powerful we need a key frame, so looking back from start to finish we need a scene in the graveyard. Before we even start the music video there needs to be a 20 second clip showing the narrative in an clear scenery showing the villains actions which are held to judge his emotions after. So I need an girl and a villain in the car, the girl is driving and the villain is drunk, they have an argument. The argument connontates that the girl is annoyed with his drinking problems and not going to work, he grabs the girl and ends in a car crash, obviously I don't have professional stunt men and can afford a car to crash, so It will go to a black screen but the sound of car schreeing and crashing is heard and then the screen will flash white to start the song. If there was a link to a kind of video towards this it would be this;
This shows the relationship of the hero and villain, the dark night and thunderstorm link the emotion of the characters and anger and makes it more affective and tense. Obviously this is too long, but just the villain getting in the car, the car stating, the argument and then crash it should be no longer than 30 seconds which make my music video 5 minutes and not too long for the audience and bores them.
For the key frame a scene of him standing at a grave needs to be used throughout the film, it jumps back to him at the graveyard but with different clothes just staring showing that the girl is dead from the car crash and shows his dilemma in life which has made him worse and the conscience is the background staring at the villain saying you need to change who you are. The last shot will show him throwing down flowers or ripping up a sheet of paper like the interview and then skips to him raging in the house and slowly turning into a positive character, this is the best method as it shows the heroes conscience emotions and bonds into the villain turning him so throwing stuff and banging tables shows his turning and then the sheet of paper of him writing shows his turn around.
- The mirror needs to addressed in a different room, it's pretty random that its shot in a kitchen it needs to be in the bathroom or bedroom, we might use the same mirror it depends of the room bedroom would be more ideal as bathroom is cramped.
- I'm changing the scene 2, I want to bond some of lyrics towards the video the lyrics that are saying 'I no your thinking murder, driving in your fathers car, I will not let you disappear' I want the villain walking and getting in his car but the conscience being more negative and graphic towards him, getting in his face changing his mind. Then the lyrics ' not your fault, not your problem, not one to apologise' in an alley way of the villain being angry but the hero is still being aggressive. 'If you want tough I give you tough villain opening backdoor but them eye to eye shot skipping him to the interview scene.
- Another new scene is going to be used hopefully, as I no the owner of koggy bar I want the villain in a pub falling of his chair but in slow motion, if we cannot have the pub then at home he could fall of the chair in the kitchen, but I want it in this addressed in speed.
But looking at this video I could make it more aggressive and powerful, I could have the character walking out the pub drunk and harassing another person (me) and then punching him and use the same affect as this, this will be used instead of the park scene and keep flashing back scenes as he's falling to the ground and then the eye transition to the graveyard.
- The 1st tenderoni will be the same but in the bedroom as it looks more realistic for the mirror to be placed in. The last one however will be a montage of past scenes but every letter shows his past the second time shows him in a job and the the 3rd tenderoni is the conscience and him speaking to each other, this keep the audience clued and yet again shows more narrative.
- Finally a silly mistake of mine is that we had a wine bottle which shows the femine side as usually male gender does not drink wine unless its a posh party, so this time a Carling out of a can will be used as it's more common and a strong beer to show the villains side more clear.
So really I'm just changing the scenery and adding on time to make my narrative more affective and stronger so the audience get the best possible look upon understandment. It keeping the same camera work as people liked that jester but transfer in this film.
Wednesday, 10 November 2010
Feedback
We can see you have spent a lot of time on this Dan- your variety of camera angles is visually interesting. - This indicates I made a solid draft and the meaning came across nearly clear and I got the movitavtion which i'm proud of myself.
Now you need to:
1. Re-film using a complete plain back drop because the house is too distracting.
2. There needs to be clarity regarding your
'conscience' character- is he good/ bad?? address costumes too. If he is your inner artist make him more cutting edge (look at Empire of the Sun).
3. Job interview scenes need addressing as not realistic.
If you get this right this could be brilliant- frame your shots, eliminate your mise en scene and address your lighting.
This is my feedback upon my draft music video to improve, for what I did I was pleased with my draft it i knew it was not perfect for one minute because it was not but it was good to get a rough version and no what goes where, all I need to do now it fit in the pieces to the puzzle.
ANSWERING QUESTIONS:
QUESTION ONE: For question one is simply easy, I was not thinking about the background, I think the house is good in the way off showing the narrative of the villain being in his own environment and showing day in day out, but i do understand the background that it make the narrative look messy e.g. washing basket on side board photos on wall, 99 t shirt near front door.
Now you need to:
1. Re-film using a complete plain back drop because the house is too distracting.
2. There needs to be clarity regarding your
'conscience' character- is he good/ bad?? address costumes too. If he is your inner artist make him more cutting edge (look at Empire of the Sun).
3. Job interview scenes need addressing as not realistic.
If you get this right this could be brilliant- frame your shots, eliminate your mise en scene and address your lighting.
This is my feedback upon my draft music video to improve, for what I did I was pleased with my draft it i knew it was not perfect for one minute because it was not but it was good to get a rough version and no what goes where, all I need to do now it fit in the pieces to the puzzle.
ANSWERING QUESTIONS:
QUESTION ONE: For question one is simply easy, I was not thinking about the background, I think the house is good in the way off showing the narrative of the villain being in his own environment and showing day in day out, but i do understand the background that it make the narrative look messy e.g. washing basket on side board photos on wall, 99 t shirt near front door.
I will overcome this issue with taking them out of the shot or doing it at another house, the only problem is finding the right house I don't want it too modern and posh because it says that the villain is rich anyway.
QUESTION TWO: For question two I completely understand what the the viewers want, they want a more realistic figure / role model of showing his lead, when looking back in the interview scene he's not there or the last scene and I need this characters to stay in all the time, the problem was my character had rehearsals and work for himself, I think the dress scene goes well but probably change the jumper as it shows too much mainstream and calmness.
I was told to look at this video I picked this one as it has a mysterious background and region which I found interesting to analysis in comparison of who my artist represents in concept with my lyrics and narrative as well.
QUESTION TWO: For question two I completely understand what the the viewers want, they want a more realistic figure / role model of showing his lead, when looking back in the interview scene he's not there or the last scene and I need this characters to stay in all the time, the problem was my character had rehearsals and work for himself, I think the dress scene goes well but probably change the jumper as it shows too much mainstream and calmness.
I was told to look at this video I picked this one as it has a mysterious background and region which I found interesting to analysis in comparison of who my artist represents in concept with my lyrics and narrative as well.
I focused my main aspects upon the lead singer and what he represent in their music video, looking at it the dress scene has been put down on tee, it shows where abouts they are and the mise en scene of the Forest and desert shows their meaning of lyrics - so it like nature is talking out to the audience in my view, we are the people who ruled the world, this says the past and shows it through wildlife in background.
The culture that they represent has shows that their culture is different to normal everyday life and links towards the Indians so they had to take that into consideration to make their music video realistic.
the mise en scene lives in the outdoors so the colours shines out the emotion of lyrics and presents an effective and interesting layout. The dancing indicates there body language thier own feelings towards the song, overall it shows the past in a psotibve outlook due to the colour, daylight, and the way the charatcers are placed in the middle of the shot and the costumes that they are wearing.
How this music video helps me is to shows that the costumes my character is wearing has to link the the lyrics, mise en scene and body language, they all have to combine into one element to make my narrative shine out.
QUESTION 3: I totally agree with the comment about the interview, we had a major problem on the day of filming which i admitted on my filming dairy in the blog post, because our main singer was ill on the day he was not there and we had 3 days till the deadline so we had to do it asap which I will take into consideration.
Also my dress scene was not realistic at all due to the slogan of 'caged steel' on my jumper and my hair was scratchy which does not show the full meaning of the job.
Also the mise en scene made it look at it was at school, I need a more close quartered room colours of black and white and just the shots showing the table and people.
My villain was dressed well but the person that was interviewing, needs a white formal t shirt, tie, hair tidy, maybe clean shaven showing upper class, and dark trousers, and maybe a black jacket, only problem the black jacket indicates something else maybe but a logo could help on the shirt.
Tuesday, 9 November 2010
Very useful links to music video and Marketing
In this post I wanted to look at the music industry in marketing and what links shows my individual music video in the ladder of populairty.
Also I wanted to look for elements that would help me look at my music video in competetion to equal up to it's standard.
Also in a way it cover my age range as well so I can look at today society target audience and what song they are looking for and my music video falls upon.
In decades gone by, misunderstood teens with questionable personal hygiene would gather in cramped independent record stores to share excitement about new music, enthuse about rare singles and discover other lost souls with a passion for southern Californian cowpunk.
This basically states that teenagers are always looking unique and individual artists, as artist show their own passion and emotion towards the music industry and turns them into a role model to the targeted audience. Good elements that show this is Lady Gaga, for her bursar fashion e.g. bubble suite, and meat suite, but Rhianna, Katy perry, and beyonce have followed her fashion in Small elements but they express it in their own aspects and link it toward their genre and style of their songs.
Also the music has to be aimed at all types so the lyrics has to be powerful and link to other people as they will have a different look upon different as everyone has a a different outlook. Love is the most powerful emotion in past and today's aspects most love links with family, friends so partying and having fun (teenagers age group), so songs today such as roll deep green light covers a flirting way at a nightclub which most times when teenagers are out they look for this or act in the same way as the people in the music video.
So it has a high range of popularity as it's a common human thing to do which increases the narrative clear so songs can be changed if needed, mise en scene and narrative e.g. http://www.youtube.com/watch?v=jd_4OrFH3EU&feature=related
love shy it starts with students being shy and then dance to show thier emotion. But in this video either teenagers look for narrative and would they do that when out? And a different artist and style have taken upon the style but expressed it in thier own way;
http://www.youtube.com/watch?v=UOgBFL6bJTY This is the same type of narrative but instead kids are dancing in the school instead of out and you see the teachers villians cahsing them, so in a way it spilts two age ranges into one, teacher adult generation, students teenagers and young children.
Also news are used in music channel to describe daily updates of what there favourite artist are getting up to in the world and also twitter is perfret for showing celebritys every day life which leads on to this paragraph;
But with the number of independent record stores in terminal decline and the boundaries of the internet limitless, online music social networks have sprung up to meet the demands of gregarious music lovers who want to share ideas and loves.
This says in todays aspects that they have targeted the interent to sell music and find the main artist that the audience --> mainstream, this shows more music and the popularity increase, YouTube subscribes people and shows the views to show new releases and music videos performance in popularity, twitter shows people following and supporting artists and bands artists can talk about their life and also advertise offers and deals in a way e.g. free downloads or free t shirts it an address attachment to fill in etc. Even the radio one sites aims to be popular as it have the rights towards showing the top 40 and also DJ have their own thoughts and twitter to show their favourites from their the ABC list on the actual site and shows boardcasted.
Also with the Internet ssocial networks were putting the power of discovery into the hands of fans, said Dave Haynes of Soundcloud, another social network where artists can share music. "In the past, there were just a few gatekeepers to music, and you had a powerful network of labels, A&R men, radio and TV executives and magazines who decided what you should be listening to. Now, it's so much easier to find out what your friends are listening to or what other people who like the same music on the other side of the world are recommending."
Also it gives chances for UN signed bands and people ideas to share among YouTube, the views show the taste of popularity and any gender or age looks on YouTube. To cover the negatives about online social networking the traditional bearded men behind the counter of record stores, ready with dozens of new music recommendations, haven't gone lots of those men behind counters have just moved online now, broadcasting their tastes and acting as arbiters. Now they can reach a more specific and worldwide audience rather than just the people in their shop.
The power of social networking can give daily updates of actions that took place e.g.
More artists are using social networking sites to bypass the traditional media. This weekend, rapper Kanye West took to Twitter to tell his side of the MTV Video Music awards controversy where he grabbed the microphone from country music sweetheart Taylor Swift and announced that his friend Beyoncé should have won.
On Saturday he apologised, saying as a result of the debacle he had to cancel his tour with Lady Gaga and lost employees. He wrote: "Man I love Twitter … I've always been at the mercy of the press but no more … The media tried to demonise me".
So overall;
By collaborating with big record labels and corporate giants desperate to get hold of users' personal data, social networks risk alienating the people they are attempting to bring together.
But is this positive or negative now, has it ruined music in some ways, yes because copy write and illegal downloads are taking place, but still the advertisements and media is very strong and music is being cutted down;
People were becoming more concerned about data mining and heavy-handed marketing. What the media are trying to do is put the heart and soul back into online music communities.
People need a place where they can enthuse and discover and they are doing it for the love of it, rather than the profit factor. Music is too important to be left in the hands of the music business.
How this helps me is that it shows the power in today aspect through the use of technology, now that we have Internet to the media its a probably the heart of advertisement in today's aspects.
This shows me then main parts and structure on what fans look for and where they get their music from, so my music video and track would be better if it's mainstream as more people no it, but non mainstream is still good as it's unique and thats my aim that I want. Overall I want to look for a band or artist thats popular but not the storngest mainstreams.
Also I wanted to look for elements that would help me look at my music video in competetion to equal up to it's standard.
Also in a way it cover my age range as well so I can look at today society target audience and what song they are looking for and my music video falls upon.
In decades gone by, misunderstood teens with questionable personal hygiene would gather in cramped independent record stores to share excitement about new music, enthuse about rare singles and discover other lost souls with a passion for southern Californian cowpunk.
This basically states that teenagers are always looking unique and individual artists, as artist show their own passion and emotion towards the music industry and turns them into a role model to the targeted audience. Good elements that show this is Lady Gaga, for her bursar fashion e.g. bubble suite, and meat suite, but Rhianna, Katy perry, and beyonce have followed her fashion in Small elements but they express it in their own aspects and link it toward their genre and style of their songs.
Also the music has to be aimed at all types so the lyrics has to be powerful and link to other people as they will have a different look upon different as everyone has a a different outlook. Love is the most powerful emotion in past and today's aspects most love links with family, friends so partying and having fun (teenagers age group), so songs today such as roll deep green light covers a flirting way at a nightclub which most times when teenagers are out they look for this or act in the same way as the people in the music video.
So it has a high range of popularity as it's a common human thing to do which increases the narrative clear so songs can be changed if needed, mise en scene and narrative e.g. http://www.youtube.com/watch?v=jd_4OrFH3EU&feature=related
love shy it starts with students being shy and then dance to show thier emotion. But in this video either teenagers look for narrative and would they do that when out? And a different artist and style have taken upon the style but expressed it in thier own way;
http://www.youtube.com/watch?v=UOgBFL6bJTY This is the same type of narrative but instead kids are dancing in the school instead of out and you see the teachers villians cahsing them, so in a way it spilts two age ranges into one, teacher adult generation, students teenagers and young children.
Also news are used in music channel to describe daily updates of what there favourite artist are getting up to in the world and also twitter is perfret for showing celebritys every day life which leads on to this paragraph;
But with the number of independent record stores in terminal decline and the boundaries of the internet limitless, online music social networks have sprung up to meet the demands of gregarious music lovers who want to share ideas and loves.
This says in todays aspects that they have targeted the interent to sell music and find the main artist that the audience --> mainstream, this shows more music and the popularity increase, YouTube subscribes people and shows the views to show new releases and music videos performance in popularity, twitter shows people following and supporting artists and bands artists can talk about their life and also advertise offers and deals in a way e.g. free downloads or free t shirts it an address attachment to fill in etc. Even the radio one sites aims to be popular as it have the rights towards showing the top 40 and also DJ have their own thoughts and twitter to show their favourites from their the ABC list on the actual site and shows boardcasted.
Also with the Internet ssocial networks were putting the power of discovery into the hands of fans, said Dave Haynes of Soundcloud, another social network where artists can share music. "In the past, there were just a few gatekeepers to music, and you had a powerful network of labels, A&R men, radio and TV executives and magazines who decided what you should be listening to. Now, it's so much easier to find out what your friends are listening to or what other people who like the same music on the other side of the world are recommending."
Also it gives chances for UN signed bands and people ideas to share among YouTube, the views show the taste of popularity and any gender or age looks on YouTube. To cover the negatives about online social networking the traditional bearded men behind the counter of record stores, ready with dozens of new music recommendations, haven't gone lots of those men behind counters have just moved online now, broadcasting their tastes and acting as arbiters. Now they can reach a more specific and worldwide audience rather than just the people in their shop.
The power of social networking can give daily updates of actions that took place e.g.
More artists are using social networking sites to bypass the traditional media. This weekend, rapper Kanye West took to Twitter to tell his side of the MTV Video Music awards controversy where he grabbed the microphone from country music sweetheart Taylor Swift and announced that his friend Beyoncé should have won.
On Saturday he apologised, saying as a result of the debacle he had to cancel his tour with Lady Gaga and lost employees. He wrote: "Man I love Twitter … I've always been at the mercy of the press but no more … The media tried to demonise me".
So overall;
By collaborating with big record labels and corporate giants desperate to get hold of users' personal data, social networks risk alienating the people they are attempting to bring together.
But is this positive or negative now, has it ruined music in some ways, yes because copy write and illegal downloads are taking place, but still the advertisements and media is very strong and music is being cutted down;
People were becoming more concerned about data mining and heavy-handed marketing. What the media are trying to do is put the heart and soul back into online music communities.
People need a place where they can enthuse and discover and they are doing it for the love of it, rather than the profit factor. Music is too important to be left in the hands of the music business.
How this helps me is that it shows the power in today aspect through the use of technology, now that we have Internet to the media its a probably the heart of advertisement in today's aspects.
This shows me then main parts and structure on what fans look for and where they get their music from, so my music video and track would be better if it's mainstream as more people no it, but non mainstream is still good as it's unique and thats my aim that I want. Overall I want to look for a band or artist thats popular but not the storngest mainstreams.
Applying andrew goodwins work
For narrative and links to famous and successful producers our class have focused on Andrew Goodwin he illustrated these elements to make a clear and sustainable video from start to finish;
Is my music video illustrative?
My music video is illustrative to the elements that my main character is does not exist, how the image is illustrated to give of that vibe is that the villain completely blanks the him out this shows like he does not exist, also the spacement that the main characters is a distance away from and not in the same direction where the villain is walking to, this make the audience believe that the main character is not moving and just staring at him and singing to him.
Sometime I the main character will look and use negative body language to show the feeling towards this character so it's like he's telling him throughout his day process he should not be doing it and should change.
Due to the mise en scene is need to be internal and close quartered so the character get up into the villains face, tight shot will be influenced throughout to illustrate the bond with the characters.
Is your music video amplified?
Looking at my storyboard yes I do have a certain element, this song was very good due to the beat and sound adapted upon to give off the atmosphere and narrative. The Tenderoni part consist of the villain looking at himself and spelling out the word, before i did this I wanted to find the definition of the word which I provided the terms in my lyrics post. It means a love correspondent to past terms which is perfect for the structure of my song, it start from past to present so the mirror could consist of flashbacks or the conscience being in the mirror reflects the villains narrative and like he's from a different world.
The way I will do this is every letter is spelt out so every letter the person will change facial expression or go back to key points of the narrative to remind audience where the key sections are and how it links to the mirror.
Are there any elements of contradicting?
Yes they are many elements that imagery and scenery links with the beat and tempo of my music, the first scene is slow and tense and my main character starts of as he is singing. The room is dark and close quartered, this shows the atmosphere in full detail. It just has to be the main character presented and no distraction in the background due to expressing the mise en scene.
Also the 2nd scene is structured to go faster and more energetic, so I want my villain getting up and continuing his every day life but in a fast neglected way. So throughout the song the time the beat changes the shot or character will change. I targeted change of clothes every time the beat changes so it shows the beat and also the different t shirt could show a different day so I benefit from both outcomes into one.
As i said my song goes up to down up to down so these expressions that I just explained above will be though throughout my whole music video and the storyboard and my anagrammatic that I've made will explain and guide you through the procedure.
Is there any disjuncture in the video?
To be honest no there is not at all, my whole song sticks to the narrative throughout, this song is very impacted and strong lyric ed throughout. Every word that is spoken and every beat that's changes I want impacted shots and elements that always links to my music video. Yes it hard to manage but I no I can pull it off.
So from Andrew Goodwin it structures a continuing music video through the key aspects that are needed to make a healthy story and meaning. Sometimes you need to let go and let the music take you to places but in the imagination sticks to what other people dream off and links the lyric as they are the pieces to the puzzle.
Is my music video illustrative?
My music video is illustrative to the elements that my main character is does not exist, how the image is illustrated to give of that vibe is that the villain completely blanks the him out this shows like he does not exist, also the spacement that the main characters is a distance away from and not in the same direction where the villain is walking to, this make the audience believe that the main character is not moving and just staring at him and singing to him.
Sometime I the main character will look and use negative body language to show the feeling towards this character so it's like he's telling him throughout his day process he should not be doing it and should change.
Due to the mise en scene is need to be internal and close quartered so the character get up into the villains face, tight shot will be influenced throughout to illustrate the bond with the characters.
Is your music video amplified?
Looking at my storyboard yes I do have a certain element, this song was very good due to the beat and sound adapted upon to give off the atmosphere and narrative. The Tenderoni part consist of the villain looking at himself and spelling out the word, before i did this I wanted to find the definition of the word which I provided the terms in my lyrics post. It means a love correspondent to past terms which is perfect for the structure of my song, it start from past to present so the mirror could consist of flashbacks or the conscience being in the mirror reflects the villains narrative and like he's from a different world.
The way I will do this is every letter is spelt out so every letter the person will change facial expression or go back to key points of the narrative to remind audience where the key sections are and how it links to the mirror.
Are there any elements of contradicting?
Yes they are many elements that imagery and scenery links with the beat and tempo of my music, the first scene is slow and tense and my main character starts of as he is singing. The room is dark and close quartered, this shows the atmosphere in full detail. It just has to be the main character presented and no distraction in the background due to expressing the mise en scene.
Also the 2nd scene is structured to go faster and more energetic, so I want my villain getting up and continuing his every day life but in a fast neglected way. So throughout the song the time the beat changes the shot or character will change. I targeted change of clothes every time the beat changes so it shows the beat and also the different t shirt could show a different day so I benefit from both outcomes into one.
As i said my song goes up to down up to down so these expressions that I just explained above will be though throughout my whole music video and the storyboard and my anagrammatic that I've made will explain and guide you through the procedure.
Is there any disjuncture in the video?
To be honest no there is not at all, my whole song sticks to the narrative throughout, this song is very impacted and strong lyric ed throughout. Every word that is spoken and every beat that's changes I want impacted shots and elements that always links to my music video. Yes it hard to manage but I no I can pull it off.
So from Andrew Goodwin it structures a continuing music video through the key aspects that are needed to make a healthy story and meaning. Sometimes you need to let go and let the music take you to places but in the imagination sticks to what other people dream off and links the lyric as they are the pieces to the puzzle.
Narrative performance - Steve Archer
In this post I'm going to link my work in the techniques and methods of Steve Archer.
(SA = Stave Archer A= Answer back)
SA:
Often that music videos will cut from a narrative to performance through-out the whole filming.
A:
My music video will consist of straight up narrative and hardly any performance, it will be like a story and there is dance scenes, the only performance is affects to make my narrative look even more realistic and easy to understand the address-ment of the body language of the characters.
SA:
Sometimes the artist especially the main singer in the video will be part of the narrative being a narrator and participant in the same way.
A:
I totally agree with my music video my main target is to address my main artist as the narrator and whatever action or words comes out will link towards the story. I have to take extreme consideration when close up lip syncing as the facial expression will have to link towards what they want to address about the villain and narrative at the same time.
Basically this shows my structure of my music video and what key factors I'm going to use to make it successful, it will consist contrasts of facial and body language expression to illustrate negative input throughout my narrative, but at the the end the negative energy is used to get to positive, a mistake that can be fixed.
(SA = Stave Archer A= Answer back)
SA:
Often that music videos will cut from a narrative to performance through-out the whole filming.
A:
My music video will consist of straight up narrative and hardly any performance, it will be like a story and there is dance scenes, the only performance is affects to make my narrative look even more realistic and easy to understand the address-ment of the body language of the characters.
SA:
Sometimes the artist especially the main singer in the video will be part of the narrative being a narrator and participant in the same way.
A:
I totally agree with my music video my main target is to address my main artist as the narrator and whatever action or words comes out will link towards the story. I have to take extreme consideration when close up lip syncing as the facial expression will have to link towards what they want to address about the villain and narrative at the same time.
Basically this shows my structure of my music video and what key factors I'm going to use to make it successful, it will consist contrasts of facial and body language expression to illustrate negative input throughout my narrative, but at the the end the negative energy is used to get to positive, a mistake that can be fixed.
Importance of narrative in my music video
PERFORMANCE:
The performance in this music video has to high emotions running through-out so my characters will have to have sharp faces and photo energetic meaning that the expressions that they use are affective. Every shot will be carefully so that the characters are more or less in the middle of the shot, this covers the most significant element in addressing the success of the scenery of mise en scene and how the character blends in with the use of there actions.
NARRATIVE:
This music video is a very cold and tense atmosphere, full of negative energy and emotions throughout the whole story. The background mostly needs to be at night or dull weather, also the fashion scenery needs to be black or white or cream, plain easy colours that draw sense towards the mood of the narrative, also it blends in with the background for outdoors, to colourfully it cuts out the background as it brighter. my conscience is the most dominant so taller and more rough in the face and is good at addressing controlled mental anger towards my villain. the villain needs to cold shows hardly any expression, this shows his emotion clear throughout.
Actions are mental not psychical frustration and sorrow is used to describe the type of emotion used. And every scene is tense and leave the audience thinking what going to happen next and shows the graphical content of the music video.
CONCEPTUAL:
My scene are broken up into short story of the day and life of the villain and shows this is what he gets every day and noting positive happens until he listens and comes down to reality / conscience provides help. And the TENDERONI shows the link between the villain and hero and the hero turns the villain around.
The performance in this music video has to high emotions running through-out so my characters will have to have sharp faces and photo energetic meaning that the expressions that they use are affective. Every shot will be carefully so that the characters are more or less in the middle of the shot, this covers the most significant element in addressing the success of the scenery of mise en scene and how the character blends in with the use of there actions.
NARRATIVE:
This music video is a very cold and tense atmosphere, full of negative energy and emotions throughout the whole story. The background mostly needs to be at night or dull weather, also the fashion scenery needs to be black or white or cream, plain easy colours that draw sense towards the mood of the narrative, also it blends in with the background for outdoors, to colourfully it cuts out the background as it brighter. my conscience is the most dominant so taller and more rough in the face and is good at addressing controlled mental anger towards my villain. the villain needs to cold shows hardly any expression, this shows his emotion clear throughout.
Actions are mental not psychical frustration and sorrow is used to describe the type of emotion used. And every scene is tense and leave the audience thinking what going to happen next and shows the graphical content of the music video.
CONCEPTUAL:
My scene are broken up into short story of the day and life of the villain and shows this is what he gets every day and noting positive happens until he listens and comes down to reality / conscience provides help. And the TENDERONI shows the link between the villain and hero and the hero turns the villain around.
Who is this artist ???
In this post I'm describing my main character in the story;
Looking form my lyrics research and structure my character is like a narrator for my song, the hero character tells the story of the villain and the mise en scene describes the scenery of the narrative and vibes of links to the villains personal life (shots and photos of sets).
My main charatcer is the hero so fashion scenery will have to presented in a powerful way, this could be done by the colour of the clothes e.g. red could express anger towards the villain, the villain could wear blue to connontate his mood is cold and thoughtless towards people and life, also this links with mise en scene, black and white walls would be best for my character as it describes the emotion of the house and background so it's easy for the audience to watch and not over crowed, as that would mediate people dancing so e.g. nightclub.
I am using calm colours for my main artist, as this connotates his emotion towards the villain and does not take no for an answer, basically he's verbally abusing him but not powerful or the message will not comes across, in other words is downgrading the villain. The villain will wear busy and informal clothes and trousers to shows his charatlistic and his interests in the world, basically not caring as I mentioned in my research of clothes. The video above shows a perfect response to colour coordination in terms of the rich and poor life and the way Lilly Allen is dressed she wants to be in rich life but in reality it hardly ever happens due to something. And also it can put you on a high but in reality you still in the same place.
My charatcer is objective as I mentioned in eminem video I want to to cut down straight to the chase, it's personal and needs to be changed as soon as possible before it gets worse.
this descirbes my main character and shows the narrative shows it true colours and the audience can find it easy to relate to them.
Looking form my lyrics research and structure my character is like a narrator for my song, the hero character tells the story of the villain and the mise en scene describes the scenery of the narrative and vibes of links to the villains personal life (shots and photos of sets).
My main charatcer is the hero so fashion scenery will have to presented in a powerful way, this could be done by the colour of the clothes e.g. red could express anger towards the villain, the villain could wear blue to connontate his mood is cold and thoughtless towards people and life, also this links with mise en scene, black and white walls would be best for my character as it describes the emotion of the house and background so it's easy for the audience to watch and not over crowed, as that would mediate people dancing so e.g. nightclub.
I am using calm colours for my main artist, as this connotates his emotion towards the villain and does not take no for an answer, basically he's verbally abusing him but not powerful or the message will not comes across, in other words is downgrading the villain. The villain will wear busy and informal clothes and trousers to shows his charatlistic and his interests in the world, basically not caring as I mentioned in my research of clothes. The video above shows a perfect response to colour coordination in terms of the rich and poor life and the way Lilly Allen is dressed she wants to be in rich life but in reality it hardly ever happens due to something. And also it can put you on a high but in reality you still in the same place.
My charatcer is objective as I mentioned in eminem video I want to to cut down straight to the chase, it's personal and needs to be changed as soon as possible before it gets worse.
this descirbes my main character and shows the narrative shows it true colours and the audience can find it easy to relate to them.
My chosen song / lyrics and meaning of it
With my chosen song I had to take the lyrics and what the artist has rephrased it to;
Been running with the rude boys
For much too much too long
You think you are one of them - these 3 lines connects in ways of he the person has been in a past group, but I want to rephrase it almost the same but like been hanging out with negative people which has made the villain who he is.
Every time that we kiss
It seems you are holding back
Don't be so quick to pull away - This revoles to a past love, but instead of kiss i want to relvole it like everytime you look for a way out you don't have the guts to.
Away,away,away,away - this could connontate that my villain is pulling away form the positive in the narrative.
I know you're thinking murder
Driving in your father's car
I will not let you disappear - In meaning the person has reached breaking point and using items that relate to his family and personal life, as my main charcter / artist is an hero it can link to his farther buying his car but he wants to end his life or carry on for his existence but his conscience is saying I'm not letting you do that!
Not your fault
Not your problem
Not one to apologize
If you want 'tough', I'll give you 'tough'! - This is perfect for basically the villain saying to his conscience it's not my fault not my problem its my past / childhood but in reality he / she has gone wrong and the conscience bites back and says you made yourself that way in thinking in the negative.
She said she was
More than this
And she would rot the brain in the head - This is love related again, but 'she' could be the mother. In graphical content she / the mum could of passed away due to beer related sources like my villain could be following, this brings out the meaning in a clear image.
She said she was
More than this
And you would rot the brain in the head - Basically in my term his mum said I can change but she did not, i could have a shot of him a the gravestone for the clear image.
T-E-N-D-E-R-O-N-I
T-E-N-D-E-R-O-N-I
T-E-N-D-E-R-O-N-I...
Tenderoni means slang terminology which refers to a younger male or female love interest or someone too young to talk to or become involved with. It is composed of "tender", which is a synonym for young and "roni" which usually serves as an affectionate diminutive towards a male or female.
But I want this part of his conscience talking to him, like it a special word which connect him to him and turning things around.
So overall in my lyrics I can now structure and use my ideas in shots to shot in my storyboard and in own development towards my feelings to this song.
Been running with the rude boys
For much too much too long
You think you are one of them - these 3 lines connects in ways of he the person has been in a past group, but I want to rephrase it almost the same but like been hanging out with negative people which has made the villain who he is.
Every time that we kiss
It seems you are holding back
Don't be so quick to pull away - This revoles to a past love, but instead of kiss i want to relvole it like everytime you look for a way out you don't have the guts to.
Away,away,away,away - this could connontate that my villain is pulling away form the positive in the narrative.
I know you're thinking murder
Driving in your father's car
I will not let you disappear - In meaning the person has reached breaking point and using items that relate to his family and personal life, as my main charcter / artist is an hero it can link to his farther buying his car but he wants to end his life or carry on for his existence but his conscience is saying I'm not letting you do that!
Not your fault
Not your problem
Not one to apologize
If you want 'tough', I'll give you 'tough'! - This is perfect for basically the villain saying to his conscience it's not my fault not my problem its my past / childhood but in reality he / she has gone wrong and the conscience bites back and says you made yourself that way in thinking in the negative.
She said she was
More than this
And she would rot the brain in the head - This is love related again, but 'she' could be the mother. In graphical content she / the mum could of passed away due to beer related sources like my villain could be following, this brings out the meaning in a clear image.
She said she was
More than this
And you would rot the brain in the head - Basically in my term his mum said I can change but she did not, i could have a shot of him a the gravestone for the clear image.
T-E-N-D-E-R-O-N-I
T-E-N-D-E-R-O-N-I
T-E-N-D-E-R-O-N-I...
Tenderoni means slang terminology which refers to a younger male or female love interest or someone too young to talk to or become involved with. It is composed of "tender", which is a synonym for young and "roni" which usually serves as an affectionate diminutive towards a male or female.
But I want this part of his conscience talking to him, like it a special word which connect him to him and turning things around.
So overall in my lyrics I can now structure and use my ideas in shots to shot in my storyboard and in own development towards my feelings to this song.
Structure of the narrative
Looking at my picked song I had to take close measures into the lyrics and the tempo of the song. I found the chorus was the most easiest to analysis on as it was TENDERONI spelt in letters, first impressions I had of this song was lots of lighting effects and people dancing but then listening to way the artist sings it is a very dry and mellow voice which gave me intentions towards something else.
After listening to his voice and the lyrics I drove towards a mysterious background, the lyrics are quite graphic towards who is singing about which I found good as it will have a more powerful meaning, the problem was how to do it.
If to picture it without anything it sounds like the artist singing is not in the story as his voice tends to drift of after each sentence, but singing towards someone in the video, this is when I got the intention, my artist was going to someones talking conscience to a negative narrative (other character).
So from this I looked at negative actions and activity responses toward to words being spoke, how was I going to address them in the terms of mise en scene and the character.
The artist has to be almost dead to the world and he / she does not exist, but in response he is the hero of the narrative, I want my artist to try and save this villain / other characters from going down a spiral world and change.
I structured this in paragraphs which I have posted, each paragraph will represent the villains purpose in life describing his full aspect of his / her personal life.
The beat stay consent and repetitive so I need and on-going series so like the villains life is busy but lonely.
My mise en scene has to link with the atmosphere as my sounds are very tense and mysterious the villain will be closed quarters to the hero and in a confined environment of no escape, so I came up with the idea of repetitive shots but shots with the main aspect of his negativity.
So in other words a busy life style but the mise en scene describes his loneliness and negative background, and the hero will have to be mentally aggressive to the villain, looking from one video it helped me how my heroes body language can effect the villain;
This video is a perfect example of how powerful and graphic a conscience can be, it has to cut straight down to the chase of the narrative and what the villain gain and ends up in which this video addresses.
Also the body language used is powerful the way the arms are pointed at the villain and the situations he doing are negative to life.
I'm focusing on Eminem role as he the negative conscience, he comes across very clear, cocky and powerful so he get them into the villain head to turn the narrative of the music video positively.
Also slight pauses in the sentences are used to describe the villain actions in the past, the story correlation I'm using is past to present so I need flashbacks and repeated phrases which I mentioned.
Finally my ideas connotates towards the meaning of the song and Mediates across a powerful message to viewers in the way of, don't be this characters villain there is help and will power that you can do to proceed, listen to yourself before anything which is the message i want to fulfill.
After listening to his voice and the lyrics I drove towards a mysterious background, the lyrics are quite graphic towards who is singing about which I found good as it will have a more powerful meaning, the problem was how to do it.
If to picture it without anything it sounds like the artist singing is not in the story as his voice tends to drift of after each sentence, but singing towards someone in the video, this is when I got the intention, my artist was going to someones talking conscience to a negative narrative (other character).
So from this I looked at negative actions and activity responses toward to words being spoke, how was I going to address them in the terms of mise en scene and the character.
The artist has to be almost dead to the world and he / she does not exist, but in response he is the hero of the narrative, I want my artist to try and save this villain / other characters from going down a spiral world and change.
I structured this in paragraphs which I have posted, each paragraph will represent the villains purpose in life describing his full aspect of his / her personal life.
The beat stay consent and repetitive so I need and on-going series so like the villains life is busy but lonely.
My mise en scene has to link with the atmosphere as my sounds are very tense and mysterious the villain will be closed quarters to the hero and in a confined environment of no escape, so I came up with the idea of repetitive shots but shots with the main aspect of his negativity.
So in other words a busy life style but the mise en scene describes his loneliness and negative background, and the hero will have to be mentally aggressive to the villain, looking from one video it helped me how my heroes body language can effect the villain;
This video is a perfect example of how powerful and graphic a conscience can be, it has to cut straight down to the chase of the narrative and what the villain gain and ends up in which this video addresses.
Also the body language used is powerful the way the arms are pointed at the villain and the situations he doing are negative to life.
I'm focusing on Eminem role as he the negative conscience, he comes across very clear, cocky and powerful so he get them into the villain head to turn the narrative of the music video positively.
Also slight pauses in the sentences are used to describe the villain actions in the past, the story correlation I'm using is past to present so I need flashbacks and repeated phrases which I mentioned.
Finally my ideas connotates towards the meaning of the song and Mediates across a powerful message to viewers in the way of, don't be this characters villain there is help and will power that you can do to proceed, listen to yourself before anything which is the message i want to fulfill.
Rights for management issues before music video aired:
I was watching viva the other day and I came across that they have small organisations / sponsors that support new up coming bands and interviews it was called push. But another example is the licenced program on it own, before any programme or music video comes on or including in the advert this sorts of pictures pop up;
This is a perfect example of advertising it rights, so if my music video was to go on international TV then it would fall under this gender, viva sponsors the UK top 40 as you can see the in the picture below. they cover the mise en scene as bonfire night has gone by they have linked it due to nightlife, fireworks in background, and the people are shadowed giving the fireworks it full scenery.
Looking at this I took on board before my music video is played I could add this slogan on that I made;
The 'feel the music' logo represents links to my sponsorship, meaning if I was to look for sponsorship in a music channel this would be a representation for our company name.
'DJB productions', cover the licenced brand rights, so this sponsorship is owned by the rights of DJB productions.
I chosen a energetic atmosphere as VIVA has the same resources and atmosphere as well.
So looking through this I will upload either this example of feel the music or something else with close intentions with this.
This is a perfect example of advertising it rights, so if my music video was to go on international TV then it would fall under this gender, viva sponsors the UK top 40 as you can see the in the picture below. they cover the mise en scene as bonfire night has gone by they have linked it due to nightlife, fireworks in background, and the people are shadowed giving the fireworks it full scenery.
Also just for evidence that it a proper licenced channel and has links towards the top 40 UK this picture covers it below, and also cover where what audience and fan base it has. As i mentioned top 40 UK it falls upon mainstream which my selected song and artist aims towards;
Viva example
View more documents from Daniel Bailey.
Looking at this I took on board before my music video is played I could add this slogan on that I made;
Feel the music
View more documents from Daniel Bailey.
The 'feel the music' logo represents links to my sponsorship, meaning if I was to look for sponsorship in a music channel this would be a representation for our company name.
'DJB productions', cover the licenced brand rights, so this sponsorship is owned by the rights of DJB productions.
I chosen a energetic atmosphere as VIVA has the same resources and atmosphere as well.
So looking through this I will upload either this example of feel the music or something else with close intentions with this.
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