Draft: Back Cover

With the back cover I wanted both of us to be in the picture, looking from chase and status on YouTube.com I looked at this photo;

I like the placement of the two characters and the angle on which they are standing in. I like the background of the city moving as well, this may be hard for us as I only live in a town. But this is what I came up with;

I like the format of this photo as it has a Strong bond with one above. The only thing when I looked upon it is that I'm the lead singer in the music video so I need to address my self as the leader.

Also I found that my alley way will be a lot more better as its like claustrophobic and a narrow path, it kind of addresses that you would not to meet us down an alley way and in a albums the lyrics could express this.

Also my music video come across negative in actions of thoughts and angered issues due to me being the conscience so a debate about a empty room of me and my friend or the alley way could come into use.

Our faces due to the colour contrast is darkened, you can see this from the top of the picture as my light was turned on. Also me in the background is not clear so maybe I need to be level on like the photo above. so I'm thinking of to have us just in a dark background, I'll research on recent albums such as rock and hard trance yet again.

Sticking to winter clothes is better as well as it shows us belonging in links of cold human beings and links with the seasonal aspects of being cold and dark early like my music video as its night time most of the time.

Draft: Side covers

With the side covers I wanted to involve me and my friend so it shows the characters / artist who made and what our personality is like. I came up with this;

I love the colour scheme of my layout but their is an slight problem that the facial expression are not clear and the audience will find it hard to find the defined detail so I need to mess around with that.

I liked the idea of the CD but some people did not as I did not match the realistic terms of my albums and found it a random and pointless outcome.

But now that I look back upon it the lighting is too bright and also the 3 Cd's makes it looks like we are sponsoring a album let alone ours. And they cover up half of our face so It's like what the point of even taking a photo of us.

You can see me and my friend taking the pictures in the reflection of the Cd which does not make it professional.

But overall I'm happy with the colour format and the background with the blinds, it also makes it look like projection as it shows an empty and cold room.

But the photos needs to be changed.

Looking back upon my final filming I need like a disturbed and aggressive image, maybe look at prodigy album covers again that I researched and annotated.

Draft: Front cover

This is my draft version f the front cover, looking at the prodigy I wanted a kind of same format
of their album Invaders must die. Yes I did get this off google images which will bump me back a few marks but in my final design I will copy but draw out my own resource of format. This is just an example for starters. The titles i find very good with the font and stuff yet again I got influence from prodigy albums and also Papa roach as I commented upon. the only problem with this is that the background is square and need to cut out or change the background box so it links. With black I could get away with it.





















Overall I'm happy with the front cover but I will make my own drawn layout so I don't lose any valuable marks. And keep to the colour scheme of green and black.

Fonts and colour scheme for my digi pack.

In this post I am looking for hints and elements that could help me make a successful front colour.

From researching all the resources towards my final design I found that the colours white, black, and red are the most affective for mine.

I no this because the photo that I can do can be black and white, its good because it will link to the emotions used in the music video and bring of a dark atmosphere which the music video indicated.

The red indicates the parts of blood and anger which is yet again good for my screen.
All these together can keep the picture simple to read and the fonts I think will come to the best use as these colours are all primary.

RED: Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye. So red tone of colour can be dull or light but still show the emotion if it was dark red blood, light red mist or atmosphere of the background maybe. Words come under love, socialism, blood, Christmas, danger socialism and danger are useful catchphrases.

BLACK:Black is the color of objects that do not emit or reflect light in any part of the visible spectrum; they absorb all such frequencies of light. Although black is sometimes described as an "achromatic", or hueless, color, in practice it can be considered a color, as in expressions like "black cat" or "black paint". It very clear for audience and reacts like a background which is good for mise en scene and blending it in with the white. It can indicate silence, death, mystery,fear, power which all these words are useful for my moodboard.


WHITE:White is a color, the perception which is evoked by light that stimulates all three types of color sensitive cone cells in the human eye in nearly equal amounts and with high brightness compared to the surroundings. A white visual stimulation will be void of hue and grayness. Words variations come under; aryan, brave, purity, nobility, softness, emptiness, God, knowledge, lack, snow, ice, heaven, Caucasian, peace, life, clean, air, sunlight, surrender, clouds, frost. Again a mixture upon emotions.


So most of my colours come under the terms of anger danger and emotional outlooks which the audience address it as stereotypically so this has influenced me to use these colours.

Simple steps to a simple success.

In this post I was looking on smiths blog and came across a level 4 digi pack. So I wanted to look at their cover and annotate their progress and what the exam board expects, and what ideas I can get from it.



This gives a more comfortable take upon my whole digi pack. This is what I annotated:




















So looking from this piece of work I have found the main elements that construct and make a level 4 piece of work.

What does a digi pack consist of?

In this post I am researching what a digi pack requires throughout and what I need to do to make a successful outcome; (the blue are the main points and the red writing is my comments back).

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
So this shows the typical layout which I need to do, the capacity has a large range and every cover will have to have different techniques into them so I need to plan out a layout of what needs to go in each individual page e.g. front cover , back cover etc.
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.
This shows how the structure is put together and what I need to do to make the layout not illegal and what is needed for evidence to show it. Also I can now look at certain digipacks from different styles of companies and look and their ideas and see if any link to my themed song.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
This shows what materials and management is needed, as our school don't have the major resources I will have to link and make it to the best outcome, a made up company. But this shows me what I need to put to make it in an professional aspect.
Also it tells me what digi-packs are used for, my target will be the CD single but I got to make an album. So maybe the front cover can advertise a link to a single release with my main artist on the front and title of the album and band and the rest like the back and middle and to combine them together. The materials and resources that I will have to use is simple plain paper for sketches or photo shop as it's more advanced than a simple sketch. I want to do a drawing but the thing is will it suite the whole themed layout, but I could scan the sketch in and edit it with photo shop to make give it more edge and impact and does it live up to it's name? So I need to research that as well. ]

So overall this shows me a structured layout of what tasks I need to do to layout my digi pack.

Layout of the poster provided

Looking from magazines that i tend to read KERRNAG magazine falls upon the impact that I want to advertise my music in.
OK it's not what I thought either due to mainstream compared but mainstream is mostly tended with trance pop and pop etc, kele runs under the influence of mainstream due to his band and also the person who he represents himself which is the main key of which exact genre you fall in.
Looking at me I have red hair, sharp facial features and the fashion I where is mainstream rock and indie, but it can get away with the genre I want to express.
I chosen KERRANG as it's an 'in your face' magazine and the fonts are funky and bright and stands out, also artist look and dress like me which I can find good example and elements in.

This magazine holds the mainstream artist's and bands to rock / indie / and hard trance / drum and bass grime e.g. paramore, the killers, hadokeun.

Kele tenderoni would fall under the drum and bass and grime aspects as no instruments are placed and also the slow bassy beat that's involved. My song have similar beats to pendulum and sub focus which are advertised in this poster and are signed on to KERRANG as well for their progress in the music industry.

This is the basic layout of every week showing the front cover;

As you can see the display page consist of the main band that KERRANG have interviewed or the photo and sub heading shows they have progressed in their own work, in my one it will be like 'noting but echoes breakthrough!'

Also to make it look like a well designated and chosen advertisement in the background it has to present the magazine title, genre, and mise en scene, the mise en scene is well place the main in middle and then covering up with offers and other bands and weekly news which I could do. I shall use the 3 colour code, the colour that I will use is red,green, and black, these colour revolve around energetic and a dark expression, exactly my narrartive in the music video.

And also it links to my hair and my characters hair (red and black).

I will have my artist / band name in the center with a photo of me and my other character within the film holding three Cd's.

The sub heading will be on the ctachphrases of an breakthorugh in the UK, will they live up to there family members?

Also I want to include a more detailed aspect towards my brand name and advertisment by doing this sort of method;

I am going to use exactly the same format of this using my three coloured code the sub heading font will be red and probably a graffiti type of text again. The photo will be me and my character face to face with an aggressive face, these addresses the mood of our album and gives a stereotype towards what kind of artist I am.

And last but not least below will be a description of interviewing us and our answers upon it (maybe look back in research in music to find answers).

Reserching into ablum covers:

After all the music video we have to make an album cover.


It has to be a 6 sided digi pack on which song I am advertising. This must involve my artists name, the title of the album, and also on the spine the name, the whole digi pack has to be connected all into one story so focusing on my style due to colours,slogans, photo placement will be crucial throughout!


Looking for starters I wanted to look at kele's main cover of his album;



The album consists of black and white so it brings out the detainment in the artist and the light and shadows reflects of the tone in the body giving him a more dominant image.


The title of the song links it meaning very well, he looks like a boxer with elements of the white tape around his hands and the clothes that he is wearing. Look at his body language he's getting ready before he goes into a match, with him holding his head down it shows that he is thinking. The hair style gives a very board stereotype of a common boxer e.g. Daivd haye is like a replica to Kele in this photo.


The chair is good for isolating the shot and the make and style of the chair makes him look commended in his own environment and makes the atmosphere more cold and lifeless. And just because it a chair it's single and noting else in the background is getting into the way. The black and white is used to hide the face of the character and the shadow use his emotions to express his image and scenery.

The obnly problem is I find this album cover boring to the age range I want to select which is the teenage asepcts.
It good for my song and artists name as it's bring of ideas of dark performances, I might use the same method of placement but either I want a energetic but negative outcome or something like this.

But in today's aspect teenagers aim mostly at moveing imagery and scenery (looking from research and marketing)

A good example for energetic and busy but negative album is this;

The prodigy has the same taste compared to my beat of my music video as I mentioned in recent posts so it already has a good connection.

Right at the start of my video my facial expressions are the same jester and method also. The black and white brings out like a robotic and demon kind of effect maybe using the colour of red for the face could bring out more graphical connotations. The text placement and style is easy to wack on as well maybe a wrapped kind of effect or a graffiti styled to bring of the expression of the bands performance and genre that is taken upon.
And listening to their songs and whole album it relate to this front cover which I need to take into consideration.
So overall this album cover is an perfect example of eliminating and development for my front cover.

Fliming diary

Nov Monday 1st Nov: Today went really well, structured great and people where on time, done all the internal shoots as was dark around 5:15pm. Things I could of done better is re take shots 3 times.

Nov Tuesday 2nd Nov:
Fairly alright some shots ended up laughing and had to wait for about half an hour to calm down, overall got scene 1,3,4 done =)

Nov Wednesday 3rd Nov: Very good day well structured and done it quick of the mark took bout hour, got all my shots and ready to edit tomorrow as have the whole day off =).

Sunday 21st Nov: Went to rubbish, I was ill and my friend had to go somewhere due to family concerns, so what we are going to do is spilt the final into section and do the internal 1st and external second.

Monday 22nd Nov: Looking positive with all of the internal criteria tonight, so be fairly good, the problem tonight is that one of my people is coming about 6ish but I got until midnight if we have to go on as deadline is this Friday.

Tuesday 23rd Nov: Very good as alot of problems occurred. Our main actor in the draft version had panto rehearsals so he could not do the music video. We had a major problem, as I dyed my hair red and linked to the mise en scene me and my other actor though I would be suitable for addressing and taking the role of the lead singer. I had confidence already because of the lip syncing with mike and josh. Myself and Chris (other actor) finished off all the work and ready to import on emac, I just had to press play, position myself and do the scene.

Also my cousin agreed to being the main boss for the interview, with his height and age he was perfect for being a dominant role model.

Overall it took 2 hours but felt like 1 very happy that it was all done on this day.


PHOTOS FOR EVIDENCE OF FILMING:

This is me placing the camera around the scene of Chris walking in the kitchen. We were debating on weather having the camera at this angle or weather to have it facing the other way.

Where I was was a tight squeeze to do it and also broke the 180 turn rule so we decided to place the camera where the direction of the photo has been taken.

Remember this photo well. Was on the Sunday date, stressed out and ended up pointing and ordering my actor around as he was lacking motivation. I was pointing to indicate that he should be there and apply to my autocratic performance of instructing him.

Overall he obeyed and we finished the scene in 50 minutes.

This was on the 1st day of recording, I was debating either to have the camera low and close. But my actor Chris and James (taking photos) said that it would be better to have it low but mid shot so I could get the full body language of him getting out of bed.

We kept clothes on the floor so the character looked messy and didn't care about his hygiene.

TV and xbox in background was fine as linked to a typical teenage / young adult room and cant hardly see them so mise en scene was used best to ability.

We agreed to keep the posters as they are rock and the genre of music can show energetic anger and negative impulse.

Last but not least the shots of my actor coming out of bedroom and out the stairs, from this point we decided it was too tight and came up as close up's so I decided to stand on top of my cupboard just behind me and do a overhead pan shot as you can see in the final version.

This was on the last day. And the door in the background was closed and door removed for mise en scene purposes.

Is there any point in 'buying' your fans?

This post I'm researching the profit teams and companies which get the word out there so that the fans now where the formal (sorted) festivals and gigs are and also the selling market which consists of selling their albums bu different media.

Looking through research on the Internet this is media marketing all ready, it shows me the relationship of the power of music can provide, so newspapers and articles and critics can either broadcast their opinions, if their professional bbc.co.uk news is they are semi professional (student at uni) they blog it and show links on large social networks such as facebook,twitter,bebo, netlog etc. And if they just want to bring their opinions across then it will be blogged or commented on the fan base page e.g. someone can say "you were amazing last night worth the money" to the killers or muse fan base etc.

COMPANIES UPON MARKETING MUSIC;

Unsurprisingly, new companies have emerged that are intent on profiting from the increasing desperation of artists and start-up record labels, in the same way that modelling agencies prey on young, naive hopefuls.

A really good example is that the average person will have a phone today (mostly teenage) and the biggest phone network "O2" have been involved with to promote their companies but also the music business that they are supporting;
O2 priority has started in the last 8 months, this consists in the music industry advertising mainstream bands and giving out chances to win tickets e.g. on TV they are advertising foo fighters playing at the Milton bowl, this increases advertisement to music as o2 advertise their network while foo fighters are being advertised as well so both companies benefit from income of money.

Also promoting now O2 academy this lets up-coming bands and middle listed bands play around these facilities, from Leeds to Bristol to Nottingham to Birmingham to even my local city Leicestershire.

All sorts of bands and artist of different style play at these from plan b to B.o.B to bowling for soup, this boosts popularity for them bands to get more support and money to upgrade and keep their band.

In mainstream concepts in Birmingham the LG arena is used for high listed band how i no this is that I went to watch Paramore last night but other bands such as Katy perry to pixxee lott plays so its not just national bands it European bands as well, more fans come and see and more money is raised LG arena to hire out bands to play, so the band and LG arena benefit from income. And I gotta make a cover for CD, merchandise is sold at every venue to profit the band and shows the increasing numbers of performance and popularity to the band.

An example of advertisement in the O2 academy is;
http://www.o2academyleeds.co.uk/
Also o2 academy's are based near university campus, as students will have money and want to endure entertainment at night time and get a break away from reality they can endure their favourite bands, this is also good for placement as they are city's and people from a distance can google map or 'sat nav' or 'tom tom' the address to get there as well or even o2 does a sat nav built into phones!

How this advertisement is born is 1st advertisements or shows off the TV - e.g. X factor has live bands on the Sunday night and links to mainstream e.g. Rhianna has played a live show which leads onto the 2ND element. People watching either go on the Internet on computer or even phones now to comment and chat about the live performance which increases the fan base more which lead into more elements.

Next the artist themselves will comment on their performance on their own twitter which fan follows or higher responses interviews which can be watched on certain channels on TV e.g. reading festivals interviews (sky or red button on free view), but even more higher elements can go on, radio one (biggest world wide radio marketing company) has live performances on the radio and interviews with bands and artist which grows their profit and the bands advertisement, also now webcam are used in the studio so brings more entertainment of reactions of the artists and DJ presenters, it gives an more visual benefit for fans and shows a promotion in technology in the radio stations performance, you can watch them live or recorded, this also applies to live performances from their festival (radio ones big weekend) which is on their official website or their rights to up coming events - http://www.bbc.co.uk/radio1/events/

Radio is the mother of advertisement band can be advertised from past events either shown on the events list to being spoken by a personal DJ to being on the homepage which an article of their success in the music industry, but the main place to is in the top 40 charts as listed one there , radio one have right to the UK top 40 and shows an interactive charts so that fans can listen to their daily favourtited and loved bands, this can be found on the homepage - http://www.bbc.co.uk/radio1/. Also radio one advertises up coming gigs but mostly it the individual venues that advertise the band, they will pay for the band and then posters or facebook quotes will be spoken on the Internet to advertise their offers or even their own website. Also before fans going in to watch their bands staff come round asking customers if they wants daily updates of band playing at there place. But YouTube is like the radio as well in our days, all the newest music videos can be shown and even copy and pasted in personal post on twitter or facebook so yet again this increasing Internet tabbed links of progressed music videos and music video shows the feelings of the band emotions through the video and shows their family of lyrics and albums which fans subscribe to or can leave comments below the video, in the comment can advertise gigs or related bands so every band benefits to improve or people looking at ferminilar bands and if your a member it recommends music videos for the person to watch which consists of un signed bands or artists having a chance and shows how popular they are as it being presented in this element.

The next biggest advertisement is TV new channels can show highlights from festivals to high populated TV shows (X factor, MTV awards).

To start playing at national venues they will have to been signed by global companies and management, e.g. Paramore were originally supposed to come out on Atlantic Records but the label's marketing department decided it would be better for the image of the band to not have them attached to a major label. They instead released their music through a cooler niche label in Fueled by Ramen. Head of Warner Music Group.

When bands or artists go global they will go to global TV channels MTV awards to Britain awards and certain main bands will be nominated by the public to will the best album award of the year etc.
This increases TV advertisement and music industry as live performances will be shown again and fans can pay for tickets to watch.


After that the lime light shines on the bands or artists, they will play at big venues all over the world from Wembley stadium in London to Madison square gardens in New York and they will be advertised in magazine and albums on itunes and in local stores such as Virgin stores as virgin is the largest promotion for the music industry and also advertised on TV.



How this helps me is that is shows the scale factor of performance in music today and the power of advertisement in bands or artist to get to where they are now. Also it covers the range of popularity in research and back up's any issues that people question me to do this this related theme.

Also it shows how my advertisment can show populairty with use of internal or external uses of media.