How did you use new media technologies in the construction and research, planning, and evaluation stages?

What have you learnt from your audience feedback?

How effective is the combination of your main product and ancillary texts?

In what ways does your media product use, develop, or challenge forms and conventions of real media products?

final music video

Finally I have done my final piece of music video.

Overall with the timelines and also all the errors I've had I think I produced and proud of this result.

I only had one week to film this as the lead singer in my draft had to sadly leave me for rehearsals for his exams in a panto. So I had to take the lead, the reason why I took the lead singer is because I had an clear and visual outlook upon the music and I only had 3 days left before the deadline so it was easier and had more hopes to get it finished.

Also With my hair dyed red it I come across more negative as a character. I flim the first scene and showed it compared to the draft to audience, with this feedback I was influenced to take the role;

• Your facial feature are more sharp and you the close up looks really good. (Jake Humber)
• I like the background, I like the way you look angry, and you give off more emotion in your lyrics compared to the other. (
• I do like the draft version but however I prefer you in the final music video as you got red hair and the hair style used, also the beard gives a kind of tatty look and the t shirt your wearing.

After that we started filming, I took all my changes made and applied them into the music video also now in the background the top is gone and any distractions were out of the way.

I found out when we moved stuff more spacement came into play, so in the kitchen scene this time I used more props such as the milk and bowl and also using the 180 rule into more risks, as I got a different shot of the table so the viewers could experience the whole room and atmosphere of the character, I wanted to express it as tense, cold, and cowardly. To show more expression that the villain acts in the way of the hero being a conscience.

The filming flowed alot more smoother in the concepts of spacement and lighting, my teacher and people who worked in my media claimed that it was too dark in the draft version and detracted them so I took this into consideration and then applied lamps speculating onto the actor. If you look at the stair scene compared to the draft version it's alot more clear and can actually see below the waist of the villain.

Also the different scene went really well and when was filming we could see the whole narrative come clear, as the mirror was in the kitchen last time it was not in the bedroom it's in his own environment which covers the realistic but also makes the narrative stronger to audience in ways of addressing in his bedroom. It could of been on the wall or in the bathroom which is still affective but his bedroom is his own privacy and makes the conscience invade his space and get to his head more clear.

Overall I am proud for what I have made with all the errors I've had with people dropping out at the deadline and also failures with the technology in the school, it's not the best in the world or school as technical terms were limited, as only had a camera and tripod and Emacs, but I have learnt from people helping and also my applied skills I can make a music video to my standard of abilities and get critical reviews from it. (look at diary of filming).

I think looking at this music video it will be aimed the ages of 13-21 as most people said it was clear to read, the age of the actors, the fashion, and the environment as they describe close quarter and blocks out the world.

So I've covered what I needed to do and have meeted my goals that I researched and set.

The improvements that I could of made will be written up in the evaluation.

looking at drafts towards digi packs.

I wanted to show people my previous designs that I tryed to present towards my digipack.

At first, before I even started the digi pack design I looked at this album cover:











I hand drew this picture on the left from just looking from examples and the layout of the album cover of pendulum.




I copied the eyes position and also the graffiti type of atmosphere as it was good and energetic at the time.


Like where pendulum album name and artist where placed I did the same layout as it was the most useful and presentable aspect, having it above didn't look good, and below the mouth was too big and spacement was limited.



I got the mouth idea from researching on google different kinds of demon liked mouths and facial expression and then kind of transferred them into one aspect which gave me this result.









The mouth of this picture skull was transformed in my own development as you can see in the bottom picture.




When the mouth was applied yet again I surrounded with graffiti to cover any blank bit ands also makes the narrative of the story addressed across more strong due to atmosphere and age range, teenage aspect.



The top I had some problems with, I did not no weather to cover it with graffiti and copy the same design as pendulums layout or add more fire or cartooned images. Then I thought about this character and what i drew in forms of emotional contents, so I applied looking through fashion linked, and came across a jokers hat. The reason why I drawn out a jokers hat above is that it fits the realistic factors of the character wearing a hat and the joker is described as a mysterious and sly character that can cause chaos, looking from batman joker i wanted to gather the same content of the narrative in that story which the joker plays.


Overall I was impressed with this work, but there was a major problem with this also.

Looking at other peoples work and stuff it was simple and well placed, the amount of graphics I have in this picture is over done. there was too much to edit because it destroyed the overall look upon it.


When editing on photo shop I found it really hard to fill in small gabs as there where out of place when i wanted to past filter the certain part. It filled the whole page either red or green as they where the colours in my colour scheme.

So this was a major problem with applying in affects to bring out small detail, as the picture is full of detail it was not possible to apply when gabs where out and also it looked to Gothic for my standard and did not match the genre of music.

I asked People and they came back with these as feedback;

• I love the drawing and links with the first scene of your music video but I think it does go to the rock side and has a kind of similarity with Iron maidens album covers. (Brett Thompson AGE - 18)
• I'm Love the middle sketch but the bottom needs a bit more graffiti in there, and also the top good effort though. ( Richard Bailey AGE - 21)
• I love the drawing and gives a funky side to the genre so I think it does link to your catchy beat in the music video. (Dawn Johnson. AGE - 43)
• There too much detail, you need to make graffiti but bigger examples, it looks to over crowed for my eyes. (Bryani Moulds AGE - 13)

From these I learnt points in a picture which need to be carefully examined, even in the 3 sector you still need to split them up into another 3 stages. Start, Main aspect / story, Small detail linking to story of picture.

Then I looked at other peoples blogs and everyone seemed to be doing photos of themselves or the people that were in their music videos. So I took the influence of them and went in that direction as it looks more simple and gives a straight narrative instead of over crowding a picture and people get different ideas.

Linking AS work - TODOROV

TODOROV:

Starts of as the bedroom being dark and a negative impulse throughout the character is used - not normal so the audience are jumped in to place and the actions have already begun.

The disruption is that the villain is interrupted in his everyday life, this conscience that he or she has is telling him to change and quick, the hero???

The recognition is going to be a scene where the character gets a negative element / beer and go to drink when the an mirror reflects him and the conscience talking, this will indicated that the villain is reacting with the conscience but really him or herself. Also after the mirror the character runs out of beer indicating bear to drunk impulse and falls on the bed to show the impact of what happens.

Attempting to restore after the falling off the bed, I will reverse the actions in shots and then the character will use another element to resemble the past and has to move on forward in life, the last two scenes will show this turn around and when writing to him or her self the actions are reversed again and combined into a positive outcome.

New equilibrium is that the chorus will be spoken again but this time past to present and shows the combination of change, this will be the last scene to close it all off.

Costumes used for my characters.

CHRIS (playing the villain);
The fashion that I used for my villain is today modern style of clothes. The reason why I've applied and used this for my villain in the story is that the marketing brand will link towards the music video. Also it cuts down the age range barrier that I wanted 15-21. The jacket was from the shop in Leicester named 'republic'
http://www.republic.co.uk/
Republic is mostly used for teenage or young adults. The jacket is black which links in with my three colour scheme and white and black jackets seems to be on the popularity list looking from surveys from the actual site / top sellers.
The jeans are also from the same shop which the villain uses, jeans are simple and easy to use as they can be any brand, as long at the tonement of colour is right (looking for a dark blue) then we can use it.
The top is a plain white t shirt to show that the class of the narrative e.g. if colourful and energetic indicates a party or going out clothes.

Here are another three examples to compare the overall standard and why we chose this idea.

(three photos of chris)
Me (playing as conscience);
With my style of clothing I have to very careful as I'm the main singer the words and lyrics will some how have to link to the narrative in the story.
The top that I chosen I think was good, I could of used a simple white top as well but I didn't want the characters to have too much of a genetic bond as it will not show the full use of being the conscience, it would aim as a physic or something.
So a top from all saints http://www.highcrossleicester.com/website/StoreDetails.aspx?retailUnitId=c27101d9-9eed-4f2d-8711-db69a944e65b which is highly expensive and most teenage generation shop there today for fashion industry i thought was perfect.
All saints tops and designment mostly relate to life and today society, so i brought this top with a skull wearing a crown. This indicates that you can be rich but theres something evil in return but my narrative links in such ways, the villain is targeted to being rich so that he can pay for things and benefit from life in different ways e.g. paying off his house rent and saving himself from depression.
So in the concepts he trying to get a job for money that will help him survive and not throwing it away. How you no it's from all saints is that the v neck is much more lower presenting the chest more.
The jeans that are worn in the final video are from river island another top selling shop for the teenage population, this time broguth ripped jeans, this shows the working class it comes across as informal and links to other fashion scene such as Gothic and indie. The jeans are light blue and white patches aswel so it stands out with the black top.
In my opinions the fashion is like the clothes have been ripped and torn, like the person is chained up and want to be set free which is perfect towards my narrative.

James (draft version of the conscience);
Obviously this is binary opposite of my fashion, at first I just went for the indication of the hero being upper class in fashion and dress which worked but didn't. It cut out the narrative in ways off not describing the characteristic treads the words and actions. E.g. his style of clothes could be a risk of higher than the interview but then it works clothes. So I will filmed James and then got feedback as stated from my draft video.
But the fleece I think was too over the top and also boots that he wears but then over the top could be unique to some judgements.


Overall I went for the popular fashion in society today, the survey that I taken around high cross explains the overall fashion which people shop for and the age range, so it cutted it down sharply and what people want is what people enjoy and to present that in concepts on the music video I followed element from the survey.

(photos will be produced soon)

Can albums digi packs help me towards my final design?? (side covers)

Now the side cover I found a nightmare to do in my draft, I'll be honest I didn't have a clue in terms of structure and use of the mise en scene.

Now looking from these three examples again I can now find a easy route and ideas to annotate upon;


EXAMPLE ONE:

I found this examples on google. Looking at the side views they link to the whole story, front, back and where the Cd's go, so my mise en scene will have to have a strong connection as it like the main body when you open it up. It shows the story of the narrative in the album.


What I can see here is that the top two blocks are the sides and middle of digi pack.




This have given me influence to compete with another art drawing, but this time I will need to plan out as their picture as it takes two sides, I needs to be simple drawn. What i can do with the use of black and white is that I don't need to add colour it's already there so I'm having strong thought upon using these colours for my final Cd. this is good for covering and giving a bold outlook upon their narrative, it shows the audience what this is and how they response to it.


I found the structure is easy to do and very basic which I will benefit, looking from just this example it gives me the clear mind map of what is required.



As i can see the whole album is black and white, from researching black and white are good colours to research (look at 3 colour scheme final design for more detail), OK trance is colourful but in some points of the lyrics and narrative of my music video i can turn this into a trance rock type of cause. As long I have a strong narrative in use of pictures I'm fine and the front covers examples covers that.


Example two: LIKIN PARK - A THOUSAND SUNS!

I researched into linkin Park as his emotion and music are very strong for in terms of relationship with my music video.


I love everything about this digi pack, as it a kind of trance effect with the lighting and also the use of background that helps the middle frame stand out to others.
They have kept to a single photo but the photo right in front has been developed upon in the use of ideas from the black and white example.



I especially really like the front example with the use of bight and glowing colours and how they are combine together, this would be a perfect combo for my sides, maybe if I have a photo of me looking down outside or a slogan, and then have this kind of effect will work for the middle body of my digi pack.


And also this is an easy structured example of layout in colours and spacial awareness.



Example three: PEARL JAM
Peral Jam does not have a link towards music but the lyrics are and there narrative structure in the this album has.
I like how it like black and white but consists of loads of close up of body parts which indicates sudden movement and drama for mise en scene.
I like how it's outside and describes the background in a different atmosphere and environment.
And also the sides with the symbolic codes of Christ and distressed body.
The top three are yet again good for the sides, it can show a movement of story according to day e.g. by morning it starts by night it has grown.

So what I have learnt from sides points that that it has to link with the front and back in the use of colours and mise en scene, e.g. symbol will have links.
Also the sides describe the story of the album and link from the tracks suggested may come into effect.

I will therefore have one photo with colour imagery in the background.

Can album covers help my digi pack? (back cover)

The back of the cover consists of the CD one and Cd two in the back in my draft I thought the font was suitable but yet again did not look professional the colour that blended with the background did not match it quality.

Also the key is to keep as little detail in so the background is clear and people can read the track without being destroyed by other things such as pictures.

I found another 3 examples which are good to develop upon;

EXAMPLE ONE

BLINK 182 - EMERA OF THE STATE

I am looking for a busy back but I also want the tracks to be clear this is a clever piece and use of the colour code.

They have a massive picture smack bang in the middle, but at the top they have there slogan which links to there mise en scene and album in one colour.

Then where the tracks are another layer of colour is used, red and white bond well as they are primary colours.

So what I found from this is that I can have a big picture without being distracted too much, the only problem is with the background is like the after story of the front cover, and will it link up to the albums meaning. A Strong mise en scene. So maybe I could have a negative input on the front cover, but an easy going back, as my music video has a dilemma turned into a solution.

The only problem is that it might be too cheesy for some audience but I will work on it.

EXAMPLE TWO:

FOO FIGHTERS - GREATEST HITS

Yes it is greatest hits and my band is making a debut albums but this CD cover mise en scene I find very useful and strong in terms of keeping it simple.

The picture on the right is the album cover and the picture on the left is the back.

What I see here is lots of individual and professional outlet towards ticking off all the list.

I love the slogan of the band FF, it blended in with a simple shape with use of a primary colour so it stands out in the crowd.

The background is a secondary colour which blends in the primary, also the grey makes the mise en scene strong. It reminds me of the war as that kind of surface is planes and metal, and as I'm a big fan of foo fighters I listened to them and they have many links to the wear and life.

I love the simple minded use of the title and album cover name, they suck to the same font and stuck towards the 3 side rules top middle bottom, title top, slogan middle, album name bottom, I have more interest in this layout.

And what I love about the bond is that there the same background but the back is more shiny with the use of brass brown, they suck to there mise en scene and kept it tidy and well to read the story of the album.

The little bullets point next to each track I like as well as it structures the placement of track and that you can place it anywhere on the back without a fuss as long as it in this type of layout.

The spines are on the side with the same title and album name and font.

And to add a little more eye catchers that the missiles that are red are used for the normal tracks and the ones crossed off are the bonus tracks, covers, or a new release, how you know this is that the last 3 tracks have the same symbol next to them.

And last but not least they have the rights and regards 'Sony music' with all the details; release dates, band recordings, place made and manufactured etc.

And the bar code is place on the bottom simple and out the way.

EXAMPLE THREE:

GREEN DAY - DOOKIE

I like the simple quality again. With this shows the part of the story like blink 182 but then the rights and tracks placement are kind of foo fighters examples. I like the way they have underlined their tracks with the same colour, it simplifies the ways of structure and that they are all the tracks.

I love how the producer and the band are in the middle of track they squeezed it in but the audience have no problem of placement and don't get confused.

I found the bar code was different being on the top, it does work but I prefer it on the bottom but the reason I think why it went on the top so it does not damage the picture.

In the middle of the picture it has a resemblement to a tv programme, semerme street, this might be targeted for cutting down the age range???

But again the problem is google images will be required which knocks down my grade so a simple own resourced picture is fine.
And the bottom has influenced me a colour code which i will mention in the other post of advertising the bottom rights.

So from this I gained

Easy visual scenery for placement of band.

That I can have a successful picture but has to link to the front and sides.

What colour scheme I'm going to use for my final choices.

Examples of rights and reserves to make the band / artist release look professional.

Looking at realistic brands which link towards my digi pack.

Cd cover need rights and ownerships of professional labels to even consider reviews from other brands such as KERRANG, to newspapers, they will need to have rights and links so that the digi pack can be presented on tv adverts on itunes site and radio etc.

By this I mean this kind of example;

So all the example I've indicated will need to be shown on my back cover to make it realistic.

Can other albums help me choose an idea towards my digi pack ?? (front cover)

First I wanted to look an front covers of an album as the front cover provides the main attraction for the audience, if this does not stand out then the interest rate will not live up to its name and expectations so the sides and back covers will be ignored straight away.

To cut things down I linked my genre of music with other yet again, looking through the grime trance with the song tenderoni and wider resources as grime trance is not popular due to mainstream (look at marketing sectors in my blog) bloc party / indie I found these;

CHASE AND STATUS - MORE THAN THIS
I like the font for a start, big bold cover the whole section and the use of splattered colour indicates a source of mainstream.
The colours make it look club with the contrast of pink - light and loud - and black - nighttime / nightclubs.

I also like how the main artist faces are on the bottom and the use of the black colours have been used again for dramatic effect, it almost like a pop art effect.

The bands name stands out as it is layered across the top and has a white outline so If I'm using a white background this may come in handy.

The only problem is for this is that the font comes along to mainstream, it more targeted towards pop, but however by making the font look more negative; take out bit from the text and make it kind of an graffiti affect.



This is example two:

DJ FRESH - KRYPTONITE
This has a brilliant bond with my genre and style.
Dj fresh is not that mainstream which bonds well towards the standard working class of a non a lister such as Katy perry, eminem, rihanna etc.
I love the editing on the skull you can see it professional in the methods of bits being cut out and the detailed in the outlines with the tone and the black and white brings out the shading. It shows a mysterious side but the skulls represents a negative criteria e.g. death, crime, hazards.
But the skulls links well to conscience and also emotions, what I could do hear is not use the skulls but use my main artists (me) but by using photo shop cut out parts of my features such as eyes or mouth and use like the background that he has used.

The only problem with this background is that it's more than three colour, but that's easy to take care off by just keeping a pattern or some sort. But I want to adapt so it my own unique image so maybe the use of graffiti out of my mouth can describe trance but then have blood coming out my eyes to describe a negative side to the story, so that trance can be negative as my music video comes across negative and dark.

Last but not least I like how the name of artist is simple and placed out of the way it hidden kind of so that the audience gets a full profile upon the image which is what I'm looking for.

I will take this example after my draft work into high consideration.

And a final example
( I didn't want to too much as too much can be over flown with ideas).

PENDULUM - HOLD YOUR COLOUR:
I love this front cover, simply because its powerful in terms of energy and he colour scheme.
The way the eyes is formed and placed is brilliant as it shows a kind of monster type of effect and make me think what the hell is this and the audience gets a gist of they don't no what to expect of the album as the cover expresses this, completely of the rails and unique.
The graffiti adapting from the eyes is shows in full use as the eyes is clear and absorbs and draws the audience in, the graffiti brings out the quality and effort that the artist have put in and and is not just an everyday cover.
Now the only problem with this is that I don't have the professional equipment / programme and school. But the picture that you saw in my draft work was a kind of example, unfortunately on photo shop it still did not require the right tool to compete with this.

But from this I will take the eye and the style of graffiti and could adapt upon example two.

And last but not least I love the font white and black background easy to read and see and I like the use of 'hold your colour' being in a white background anyway.

I have now learnt to keep fonts simple and well structured from all examples.
Keep the picture big and impactive with detailed background covering 3 thirds.
If taking a photo of the artist well placed shot and blends in with the 3 colour scheme.

Draft: Back Cover

With the back cover I wanted both of us to be in the picture, looking from chase and status on YouTube.com I looked at this photo;

I like the placement of the two characters and the angle on which they are standing in. I like the background of the city moving as well, this may be hard for us as I only live in a town. But this is what I came up with;

I like the format of this photo as it has a Strong bond with one above. The only thing when I looked upon it is that I'm the lead singer in the music video so I need to address my self as the leader.

Also I found that my alley way will be a lot more better as its like claustrophobic and a narrow path, it kind of addresses that you would not to meet us down an alley way and in a albums the lyrics could express this.

Also my music video come across negative in actions of thoughts and angered issues due to me being the conscience so a debate about a empty room of me and my friend or the alley way could come into use.

Our faces due to the colour contrast is darkened, you can see this from the top of the picture as my light was turned on. Also me in the background is not clear so maybe I need to be level on like the photo above. so I'm thinking of to have us just in a dark background, I'll research on recent albums such as rock and hard trance yet again.

Sticking to winter clothes is better as well as it shows us belonging in links of cold human beings and links with the seasonal aspects of being cold and dark early like my music video as its night time most of the time.

Draft: Side covers

With the side covers I wanted to involve me and my friend so it shows the characters / artist who made and what our personality is like. I came up with this;

I love the colour scheme of my layout but their is an slight problem that the facial expression are not clear and the audience will find it hard to find the defined detail so I need to mess around with that.

I liked the idea of the CD but some people did not as I did not match the realistic terms of my albums and found it a random and pointless outcome.

But now that I look back upon it the lighting is too bright and also the 3 Cd's makes it looks like we are sponsoring a album let alone ours. And they cover up half of our face so It's like what the point of even taking a photo of us.

You can see me and my friend taking the pictures in the reflection of the Cd which does not make it professional.

But overall I'm happy with the colour format and the background with the blinds, it also makes it look like projection as it shows an empty and cold room.

But the photos needs to be changed.

Looking back upon my final filming I need like a disturbed and aggressive image, maybe look at prodigy album covers again that I researched and annotated.

Draft: Front cover

This is my draft version f the front cover, looking at the prodigy I wanted a kind of same format
of their album Invaders must die. Yes I did get this off google images which will bump me back a few marks but in my final design I will copy but draw out my own resource of format. This is just an example for starters. The titles i find very good with the font and stuff yet again I got influence from prodigy albums and also Papa roach as I commented upon. the only problem with this is that the background is square and need to cut out or change the background box so it links. With black I could get away with it.





















Overall I'm happy with the front cover but I will make my own drawn layout so I don't lose any valuable marks. And keep to the colour scheme of green and black.